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Sell your store
OpenStore Brands
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Explore marketing and operations strategies for your Shopify store, get inspired by other e-commerce entrepreneurs, and read the latest OpenStore news.

openstore drive
News/ 3 minutes

OpenStore Drive turns your Shopify store into passive income

Maintain ownership of your store while we manage it for you. By operating the largest number of Shopify stores in the world, we've cracked marketing, customer experience, fulfillment, and inventory.

four founders
Selling/ 8 minutes

OpenStore reviews: 4 founders who sold their Shopify stores

Real success stories from Shopify founders who sold to OpenStore. Fast, fair algorithmic valuations, and all-cash payouts within 1-2 weeks...

Idea taking flight
Shopify Marketing/ 15 minutes

60+ best Shopify marketing strategies 2023

Boost your store with tips from founders: nail social media ads with user-generated content, master timely email marketing, and deploy a...

Keith Rabois (left) and Nik Sharma (right) meeting in NYC
News/ 4 minutes

Nik Sharma & Keith Rabois on turning DTC into passive income

The pair sat down in New York to talk about the future of e-commerce, challenges in DTC, and how Shopify merchants can currently leverage a...

Founders' Stories

Stories and advice from top e-commerce entrepreneurs.

e-commerce image
Founders' Stories/ 5 minutes

3 best practices for instant profitability for Shopify stores

Within two months of launching Exo Drones, Charlie had made almost a million dollars in profit. Learn about the best practices that primed...

Exo Drones founder Charlie Cannon transferring his inventory to OpenStore's Merchant & Acquisitions Lead Brian Quimby post acquisition
Founders' Stories/ 7 minutes

How a 22 year-old founder sold his Shopify drone store for millions

Exo Drones founder had a plan. High-tech drones at an unmatched cost. Here’s how he disrupted the industry and landed a multi-million...

Clothing Rack
Founders' Stories/ 6 minutes

Founder restores work-life balance by selling Shopify store

The founder of Barn Chic, an apparel marketplace, was overwhelmed by her Shopify store’s rapid growth. In addition, trying to sell her...

Miguel Facussé, founder of Jack Archer
Founders' Stories/ 6 minutes

Jack Archer: charting a path forward with OpenStore

Miguel's company needed cash to keep scaling, but he had one roadblock: no one wanted to invest in a 2-month-old brand.

A rack full of Wearva brand apparel on white coat hangers
Founders' Stories/ 5 minutes

How Wearva turned a side project into a profitable exit

An apparel brand run by a self-taught marketer & founder sold to OpenStore — in order to scale it to the next level.

Travel selfie by Firas Balaffou, founder of Necklow
Founders' Stories/ 6 minutes

How a life-changing sale fueled a founder's dream

After Necklow's rapid growth, its founder dreamed of launching more Shopify stores — but first he needed an exit.

Test tube, conical flask and round-bottom flask with bright-colored chemicals inside
Founders' Stories/ 7 minutes

Founder launches new brand after selling science toy Shopify store

After TheSTEMKids' rapid rise, its founder was ready to launch his next brand — but first he needed liquidity.

News

What’s happening at OpenStore.

Keith + Nik photo
News/ 5 minutes

Keith Rabois: how to manage multiple Shopify stores

Keith Rabois & Nik Sharma discuss the best way to optimize your Shopify portfolio: reduce costs in shipping, marketing, advertising, and...

Keith Rabois (left) and Nik Sharma (right) meeting in NYC
News/ 4 minutes

Nik Sharma & Keith Rabois on turning DTC into passive income

The pair sat down in New York to talk about the future of e-commerce, challenges in DTC, and how Shopify merchants can currently leverage a...

openstore drive
News/ 3 minutes

OpenStore Drive turns your Shopify store into passive income

Maintain ownership of your store while we manage it for you. By operating the largest number of Shopify stores in the world, we've cracked...

stock image
News/ 4 minutes

OpenStore’s origins & goals: efficient e-commerce and an IPO

In the second installment of our Limited Supply recap, Keith Rabois dives into OpenStore's origins, end game, and the key to successful...

OpenStore CEO Keith Rabois at a panel talk
News/ 11 minutes

How to hire great leadership: a fireside chat with Keith Rabois

Keith Rabois believes that a simple key to being a successful CEO is maximizing time spent on high-leverage activities and to “find someone...

Shopify Marketing

Become a pro at marketing your Shopify store: email marketing, Facebook & Instagram ads, SEO, influencers, referrals, tracking analytics, & more.

checking data
Shopify Marketing/ 9 minutes

SEO best practices for your Shopify store

Implement an SEO strategy that is supported by multi-channel marketing to earn organic traffic with content, email marketing, and a fast,...

Idea taking flight
Shopify Marketing/ 15 minutes

60+ best Shopify marketing strategies 2023

Boost your store with tips from founders: nail social media ads with user-generated content, master timely email marketing, and deploy a...

Smartphone with Facebook, Instagram and Snapchat apps
Shopify Marketing/ 3 minutes

How to calculate your Shopify store’s ROAS

How much money are you actually making from ads? The ‘return on ad spend’ metric helps you improve on Facebook, Instagram, Google, Reddit,...

An example of an ad from a Shopify store
Shopify Marketing/ 14 minutes

Instagram & Facebook ad playbook for Shopify stores

Avoid these 3 budget-wasting mistakes. Instead, leverage video ads, nail custom landing pages, dodge iOS 14.5 problems, and target...

Stock photo
Shopify Marketing/ 5 minutes

3 ways to automate email and SMS marketing with Klaviyo for Shopify

Here are 3 ways to boost your customer retention and automation with email and SMS.

MacBook with Shopify logo and entrepreneur in background
Shopify Marketing/ 14 minutes

Shopify marketing: 10 cost-effective campaigns to drive conversions

Grow your Shopify store with email marketing, SEO, user-generated content, SMS promos, etc.—and don’t miss these key campaign ideas.

Science Beakers
Shopify Marketing/ 7 minutes

Facebook for Shopify stores: UGC video ads that convert

Max Medroso, Founder of TheSTEMKids, unpacks why Facebook video ads are cheap to create in-house and how to effectively leverage UGC and...

Family with holiday season e-commerce gifts
Shopify Marketing/ 5 minutes

Holiday season promotions & inventory planning for Shopify stores

The BFCM sprint is critical for driving revenue - customers have their wallets out and are ready to shop. Here's how to optimize your ops...

Entrepreneur shown working on his laptop
Shopify Marketing/ 15 minutes

7 Shopify email marketing tactics for e-commerce

Get out of the spam folder: be mobile-friendly, provide true value, and segment your email lists to drive better ROI.

Female entrepreneur reviews her brand's apparel photos to use in advertising campaigns
Shopify Marketing/ 8 minutes

Necklow: how to test and deploy effective ad campaigns

After failing to build a cohesive ad strategy, Necklow rebounded with rapid creative cycles and immediate growth.

Hands hold a cell phone showing the Shopify logo
Shopify Marketing/ 4 minutes

Shopify 2.0 templates increase conversions for our brands

After OpenStore purchases a brand, our team quickly migrates the storefront to a Shopify 2.0 theme. Here's why.

Shopify award featuring the Shopify logo next to a plant on a table
Shopify Marketing/ 6 minutes

How Shopify brands can profitably scale paid marketing

The Yogaste team has tested dozens of Shopify stores — this is how they've effectively optimized their paid marketing.

Influencer model poses with brand's latest apparel for Instagram post
Shopify Marketing/ 7 minutes

Building an influencer growth strategy: outsourced or in-house

Before selling his DTC brand to OpenStore, Manny shares how he scaled an impressive influencer engine from scratch.

Ops & Logistics

Advice and learnings about shipping, customer support, customer experience, finances, and managing inventory.

shopping bags
Ops & Logistics/ 10 minutes

Turn Shopify returns into upsell opportunities

Customer experience experts weigh in on how to reduce returns to save logistics costs and increase customer loyalty. Avoid returns with...

Shipping
Ops & Logistics/ 11 minutes

Shopify shipping strategy: free, rates & carriers

Whether you're considering third-party logistics or free shipping for your Shopify store — our expert, ex-Amazon insights will help guide...

Customer paying cc for online store
Ops & Logistics/ 7 minutes

Shopify payment methods: Stripe, PayPal, Shop Pay, Affirm, Klarna, Afterpay

7 ways how to decide between PayPal versus Stripe, or one of the buy-now pay-later offerings: Shop Pay Installments, Klarna, Afterpay,...

Customer service support
Ops & Logistics/ 4 minutes

Customer experience tips: complaints, reviews, and support

Customer service is a competitive advantage for every brand. Repeat founder of Skull Riderz unpacks handling complaints, optimizing...

Phone, live chat, and email support agent with her colleague
Ops & Logistics/ 5 minutes

Contact Shopify: best support channels for 2022

Facing roadblocks in your ecommerce store? Find hassle-free solutions for your queries with these popular Shopify support channels (live...

Business owner reviewing orders on his online store
Ops & Logistics/ 5 minutes

Top 5 DTC apps for Shopify merchants in 2023

Learn more about OpenStore's internal growth playbook and go-to tools that every Shopify store owner should be using.

Female entrepreneur reviewing portfolio of brands and ideas
Ops & Logistics/ 7 minutes

How we grow your brand with OpenStore's portfolio insights

After selling to OpenStore, our team of e-commerce pros obsesses over how to turbocharge your brand. Here's how we do it.

Selling

The easiest, fastest way to sell your Shopify store.

future is now
Selling/ 9 minutes

Future of your Shopify store: growth, exit, or autopilot?

70% of Shopify store owners contemplate selling, but only 7% take steps to act on it. CEO Keith Rabois shares growth strategies & autopilot...

money
Selling/ 8 minutes

Shopify Exchange marketplace alternatives: pros & cons

Secure the best deal! Explore benefits & drawbacks of selling your Shopify store on Flippa, Facebook groups, LinkedIn, through business...

four founders
Selling/ 8 minutes

OpenStore reviews: 4 founders who sold their Shopify stores

Real success stories from Shopify founders who sold to OpenStore. Fast, fair algorithmic valuations, and all-cash payouts within 1-2 weeks...

US dollars
Selling/ 13 minutes

How much is your Shopify store worth?

Looking to sell? Add additional owners, figure out stock options? Apply for loans for the future. You can use the discounted cash flow...

placeholder image
Selling/ 6 minutes

Keith Rabois & Nik Sharma discuss the easiest way to sell a Shopify store

Keith Rabois met with Nik Sharma and Moiz Ali for an episode of Limited Supply, their no-BS podcast on DTC. They discussed how to grow and...

Motorcycle brand
Selling/ 6 minutes

Why Skull Riderz chose OpenStore over business brokers

The founder of Skull Riderz, Ben Davenport, shares why he sold to OpenStore for 80% cash upfront - and how we provided the freedom and...

Business broker consults his client about selling his small business
Selling/ 11 minutes

How to sell your small business without a broker

Brokers don’t ensure the best deal and charge high fees. Selling through personal connections can get you a quick sale, marketplaces can...

Practicing yoga at home in Yogaste apparel in a studio loft
Selling/ 6 minutes

Yogaste: how to effectively build and sell Shopify brands

Yogaste, a DTC yoga apparel brand, sold in less than 2 years to OpenStore through a streamlined acquisition process.

Entrepreneur on her laptop in the sunlight
Selling/ 10 minutes

How to sell your business quickly (fastest: 2 weeks)

If you’re a small business founder who has decided it’s time to move on, you may find it's a lengthy process to sell. Here are your fastest...

Shopify store owner on his laptop
Selling/ 11 minutes

How to sell your Shopify store | Complete Guide 2023

Selling a business is often complicated and lengthy, but it doesn’t have to be.

Two female entrepreneurs discussing their business' financials
Selling/ 12 minutes

FAQ: How am I taxed when selling my Shopify business?

The way you arrange your sales transaction will significantly impact the final sale price and your earnings.

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