For What It’s Worth

Grow your Shopify presence. We regularly interview e-commerce specialists, successful entrepreneurs, and Shopify experts on the best and latest marketing, logistics, and day-to-day operations strategies for your Shopify store

OpenStore Live Event
News/ 2 min read

Announcing OpenStore Live

OpenStore’s bringing the biggest names in e-commerce together for a one-day event.

four founders
Selling/ 8 min read

OpenStore reviews: 4 founders who sold their Shopify stores

Real success stories from Shopify founders who sold to OpenStore. Fast, fair algorithmic valuations, and all-cash payouts within 1-2...

Idea taking flight
Shopify marketing/ 15 min read

60+ ways how to promote your Shopify store

Boost your store with tips from founders: nail social media ads with user-generated content, master timely email marketing, and deploy...

openstore drive
News/ 3 min read

OpenStore Drive turns your Shopify store into passive income

Maintain ownership of your store while we manage it for you. By operating the largest number of Shopify stores in the world, we've...

Founders' stories

Stories & advice from top e-commerce entrepreneurs.

Best clothing brand on a rack
Founders' stories/ 8 minutes

Best 16 Shopify clothing store examples – women, men & kids

Discover how top brands transformed from Shopify t-shirt stores to household names in fashion e-commerce. Strike the perfect balance...

hourglass
Founders' stories/ 11 minutes

Entrepreneurial burnout: is the best recovery to take time off?

The silent partner of business owners — burnout & sleep deprivation. Avoid costly $2,000 mistakes with veteran tips from Keith Rabois...

e-commerce image
Founders' stories/ 5 min read

3 best practices for instant profitability for Shopify stores

Within two months of launching Exo Drones, Charlie had made almost a million dollars in profit. Learn about the best practices that...

Exo Drones founder Charlie Cannon transferring his inventory to OpenStore's Merchant & Acquisitions Lead Brian Quimby post acquisition
Founders' stories/ 7 min read

How a 22 year-old founder sold his Shopify drone store for millions

Exo Drones founder had a plan. High-tech drones at an unmatched cost. Here’s how he disrupted the industry and landed a multi-million...

Clothing Rack
Founders' stories/ 6 min read

Founder restores work-life balance by selling Shopify store

The founder of Barn Chic, an apparel marketplace, was overwhelmed by her Shopify store’s rapid growth. In addition, trying to sell her...

Miguel Facussé, founder of Jack Archer
Founders' stories/ 6 min read

Jack Archer: charting a path forward with OpenStore

Miguel's company needed cash to keep scaling, but he had one roadblock: no one wanted to invest in a 2-month-old brand.

A rack full of Wearva brand apparel on white coat hangers
Founders' stories/ 5 min read

How Wearva turned a side project into a profitable exit

An apparel brand run by a self-taught marketer & founder sold to OpenStore — in order to scale it to the next level.

Travel selfie by Firas Balaffou, founder of Necklow
Founders' stories/ 6 min read

How a life-changing sale fueled a founder's dream

After Necklow's rapid growth, its founder dreamed of launching more Shopify stores — but first he needed an exit.

Test tube, conical flask and round-bottom flask with bright-colored chemicals inside
Founders' stories/ 7 min read

Founder launches new brand after selling science toy Shopify store

After TheSTEMKids' rapid rise, its founder was ready to launch his next brand — but first he needed liquidity.

News

What’s happening at OpenStore.

Spaces
News/ 6 mins

16 Takeaways from OpenStore & Nik Sharma’s Twitter Spaces Chat

Our CEO and Head of Consumer Growth shared how we scale Shopify brands with DTC expert, Nik Sharma.

OpenStore Live Event
News/ 2 min read

Announcing OpenStore Live

OpenStore’s bringing the biggest names in e-commerce together for a one-day event.

openstore rebrand
News/ 2 min read

A New Look for OpenStore

OpenStore’s new visual identity reflects the connection between e-commerce entrepreneurs and shoppers.

OpenStore Boost: grow your Shopify store
News/ 3 minutes

Introducing OpenStore Boost: a new offering for smaller Shopify stores

OpenStore Boost is a new offering to help grow small, promising Shopify brands.

JA Case Study
News/ 4 mins

How OpenStore increased Jack Archer’s revenue from $1M to $10M

We drove revenue by building an iOS app, running price tests, launching new SKUs, and leveraging SMS.

Gumdrop influencer collabs app
News/ 2 minutes

Meet gumdrop: the fastest way for creators to find brand deals

Spend less time negotiating over DMs and more time creating content for your followers.

Regen Header Image
News/ 8 mins

Regen Health sees new customers grow 50% through OpenStore Drive

“OpenStore takes no equity, guarantees me payments, runs my business, and runs it well –– that’s a no-brainer.”

Keith + Nik photo
News/ 5 min read

Keith Rabois: how to manage multiple Shopify stores

Keith Rabois & Nik Sharma discuss the best way to optimize your Shopify portfolio: reduce costs in shipping, marketing, advertising...

Keith Rabois (left) and Nik Sharma (right) meeting in NYC
News/ 4 min read

Nik Sharma & Keith Rabois on turning DTC into passive income

The pair sat down in New York to talk about the future of e-commerce, challenges in DTC, and how Shopify merchants can currently...

openstore drive
News/ 3 min read

OpenStore Drive turns your Shopify store into passive income

Maintain ownership of your store while we manage it for you. By operating the largest number of Shopify stores in the world, we've...

stock image
News/ 4 min read

OpenStore’s origins & goals: efficient e-commerce and an IPO

In the second installment of our Limited Supply recap, Keith Rabois dives into OpenStore's origins, end game, and the key to successful...

OpenStore CEO Keith Rabois at a panel talk
News/ 11 min read

Interview with Keith Rabois: how to hire for your business

From the PayPal mafia to Miami's thriving startup scene, CEO Keith Rabois shares his goals and tips. Exclusive interview on how to...

Shopify marketing

Become a pro at marketing your Shopify store: email automation, Facebook & Instagram ads, SEO, influencers, referrals, tracking & analytics.

photo tips
Shopify marketing/ 6 mins

Product photography tips for your store

Product photos aren’t just about showcasing your products, but building trust and making sure your customers know what they’re buying.

planning
Shopify marketing/ 9 mins

Marketing agency costs for e-commerce & Shopify stores

A multi-channel marketing strategy helps your brand stand out against the competition. 

BFCM
Shopify marketing/ 6 mins

Shopify BFCM checklist & strategy for 2023

From a seasoned Walmart e-commerce strategist: unveil the hidden gems for Shopify BFCM success. 38 strategies and a comprehensive...

laptop on table
Shopify marketing/ 7 mins

Choose an affordable SEO agency: for US-based Shopify stores

SEO and content marketing can often be the glue that holds many other ways of promoting your store together as part of a multi-channel...

free shipping
Shopify marketing/ 10 mins

Shopify & Google Analytics: GA4 tracking guide for 2023

Can you use Shopify Analytics with Google Analytics 4? Absolutely, use both! Discover this expert-backed GA4 setup for enhanced...

Startup desktop
Shopify marketing/ 11 mins

Shopify marketing automation strategy & apps for your store

Over 60% of Shopify businesses are improving conversions and productivity with marketing automation. Expert interview guide and the...

Entrepreneur's laptop with marketing data
Shopify marketing/ 9 min read

SEO best practices for your Shopify store

Implement an SEO strategy that is supported by multi-channel marketing to earn organic traffic with content, email marketing, and a...

Idea taking flight
Shopify marketing/ 15 min read

60+ ways how to promote your Shopify store

Boost your store with tips from founders: nail social media ads with user-generated content, master timely email marketing, and deploy...

Smartphone with Facebook, Instagram and Snapchat apps
Shopify marketing/ 3 min read

How to calculate your Shopify store’s ROAS

How much money are you actually making from ads? The ‘return on ad spend’ metric helps you improve on Facebook, Instagram, Google,...

An example of an ad from a Shopify store
Shopify marketing/ 14 min read

Instagram & Facebook ad playbook for Shopify stores

Avoid these 3 budget-wasting mistakes. Instead, leverage video ads, nail custom landing pages, dodge iOS 14.5 problems, and target...

Reviewing email performance and notes with ideas
Shopify marketing/ 5 min read

3 ways to automate Shopify email & SMS marketing with Klaviyo

Here are 3 ways to boost your customer retention and automation with email and SMS.

MacBook with Shopify logo and entrepreneur in background
Shopify marketing/ 18 min read

11 cost-effective Shopify marketing strategies for 2023-2024

Grow your Shopify store with email marketing, ads on social media and search engines, user-generated content, and text messages — and...

Science Beakers
Shopify marketing/ 7 min read

Facebook for Shopify stores: UGC video ads that convert

Shopify store founder Max Medroso unpacks why Facebook video ads are cheap to create in-house and how to effectively leverage UGC and...

Family with holiday season e-commerce gifts
Shopify marketing/ 5 min read

Holiday season 2023: promos & inventory planning for Shopify stores

The BFCM sprint is critical for driving revenue - customers have their wallets out and are ready to shop. Here's how to optimize your...

Entrepreneur shown working on his laptop
Shopify marketing/ 15 min read

7 Shopify email marketing tactics for e-commerce

Get out of the spam folder: be mobile-friendly, provide true value, and segment your email lists to drive better ROI.

Female entrepreneur reviews her brand's apparel photos to use in advertising campaigns
Shopify marketing/ 8 min read

Necklow: how to test and deploy effective ad campaigns

After failing to build a cohesive ad strategy, Necklow rebounded with rapid creative cycles and immediate growth.

Hands hold a cell phone showing the Shopify logo
Shopify marketing/ 4 min read

Shopify 2.0 templates increase conversions for our brands

After OpenStore purchases a brand, our team quickly migrates the storefront to a Shopify 2.0 theme. Here's why.

Shopify award featuring the Shopify logo next to a plant on a table
Shopify marketing/ 6 min read

How Shopify brands can profitably scale paid marketing

The Yogaste team has tested dozens of Shopify stores — this is how they've effectively optimized their paid marketing.

Influencer model poses with brand's latest apparel for Instagram post
Shopify marketing/ 7 min read

Building an influencer growth strategy: outsourced or in-house

Before selling his DTC brand to OpenStore, Manny shares how he scaled an impressive influencer engine from scratch.

Logistics & ops

Strategic advice on shipping, customer support, CX, finances & managing inventory.

3PL costs
Logistics & ops/ 6 mins

How much do third-party logistics cost?

Logistics costs have soared in the U.S. and e-commerce businesses are increasingly opting for 3PL providers to manage warehousing...

buy with prime
Logistics & ops/ 3 mins

Is your Shopify store eligible for Buy with Prime?

By extending the trust associated with Prime to millions of brands running on Shopify, Amazon is taking steps to solidify a foothold...

customer service
Logistics & ops/ 6 mins

How to outsource your store’s customer support to an agency

Good customer support and a positive image of your business across the internet are time-tested ways to grow brand loyalty and...

Upselling
Logistics & ops/ 6 mins

How to create upsells on Shopify: 19 strategies & apps for your store

More than just a sales tactic, upselling is a strategy to enhance customer experience and your Shopify store’s revenue.

BNPL
Logistics & ops/ 7 mins

Buy now, pay later for Shopify merchants: risks & rewards

Does Shopify BNPL increase your sales, or your risk? Explore pros and cons, improve experience for gen Z with Klarna, Sezzle, Zip...

Boardroom
Logistics & ops/ 11 mins

Comprehensive Shopify automation: services, strategies & apps

Step-by-step on how top industry leaders use e-commerce automation. Explore how OpenStore’s Shopify automation service can guarantee...

person sitting
Logistics & ops/ 9 mins

Which Shopify plan is best? Basic vs. Advanced Shopify

Do you need to upgrade to Advanced Shopify to save on credit card fees? 8 other advantages over Basic Shopify: interview on how US...

Shopify typing
Logistics & ops/ 7 mins

Review after running 40+ stores: Shopify Plus vs. Advanced

Your choice can make a difference in the time and money you’ll need to invest to run and grow your business. The two options that get...

Pallet in a 3PLs warehouse
Logistics & ops/ 9 min read

3PL implementation checklist: how to evaluate a provider

How to reduce shipping costs, negotiate 3PL contracts, and scale your e-commerce business — vetted by industry experts in fulfillment,...

Shipping boxes
Logistics & ops/ 9 minutes

How to pick a 3PL for your Shopify store’s fulfillment

42 years of logistics experience to enhance your Shopify store's fulfillment process. Comprehensive guide of Shopify 3PL options —...

Shopify founder thinking
Logistics & ops/ 11 minutes

Hiring a Shopify expert: agency, freelancer or in-house

Hire the perfect mix of experts for your Shopify store – a game-changing guide that covers agency, freelancer, and in-house teams....

shopping bags
Logistics & ops/ 10 min read

Turn Shopify returns into upsell opportunities

Customer experience experts weigh in on how to reduce returns to save logistics costs and increase customer loyalty. Avoid returns...

Shipping
Logistics & ops/ 11 min read

Shopify shipping strategy: free, rates & carriers

Whether you're considering third-party logistics or free shipping for your Shopify store — our expert, ex-Amazon insights will help...

Customer paying cc for online store
Logistics & ops/ 7 min read

Shopify payment methods: Stripe, PayPal, Shop Pay, Affirm, Klarna, Afterpay

7 ways how to decide between PayPal versus Stripe, or one of the buy-now pay-later offerings: Shop Pay Installments, Klarna, Afterpay...

Customer service support
Logistics & ops/ 4 min read

Customer experience tips: complaints, reviews, and support

Customer service is a competitive advantage for every brand. Repeat founder of Skull Riderz unpacks handling complaints, optimizing...

Phone, live chat, and email support agent with her colleague
Logistics & ops/ 5 min read

Shopify support 2023: best contact numbers, email & live chat

Does Shopify have live support? Yes! Complete guide on the best ways to contact Shopify support — including email templates & advanced...

Business owner reviewing orders on his online store
Logistics & ops/ 5 min read

Top 5 DTC apps for Shopify merchants in 2023

Learn more about OpenStore's internal growth playbook and go-to tools that every Shopify store owner should be using.

Female entrepreneur reviewing portfolio of brands and ideas
Logistics & ops/ 7 min read

How we grow your brand with OpenStore's portfolio insights

After selling to OpenStore, our team of e-commerce pros obsesses over how to turbocharge your brand. Here's how we do it.

Selling

Case studies & resources on how to value, off-load, or sell your Shopify store.

Local store owner
Selling/ 10 mins

How to close your Shopify store: options & alternatives

Comprehensive guide on what happens when you close your Shopify account. Avoid unexpected third-party costs, discover a lucrative exit...

Learning alone
Selling/ 13 minutes

How to sell a small business ‘by owner’ in 2023

Insights from legal and diligence specialists on how to sell your small business by yourself. Legal documents, common mistakes...

Image
Selling/ 6 minutes

E-commerce management service on Shopify

From inventory to customer support and advertising, OpenStore handles it all — while you take a year off. Discover the perks of a...

Preparing for sale
Selling/ 9 min read

How to prepare your business for sale in 2023

Financial preparedness—from audits to accurate valuations—will make your business more appealing for sale. Waiting for the 'perfect...

future is now
Selling/ 9 min read

Future of your Shopify store: growth, exit, or autopilot?

70% of Shopify store owners contemplate selling, but only 7% take steps to act on it. CEO Keith Rabois shares growth strategies...

money
Selling/ 8 min read

Shopify Exchange marketplace alternatives: pros & cons

Secure the best deal! Explore benefits & drawbacks of selling your Shopify store on Flippa, Facebook groups, LinkedIn, through...

four founders
Selling/ 8 min read

OpenStore reviews: 4 founders who sold their Shopify stores

Real success stories from Shopify founders who sold to OpenStore. Fast, fair algorithmic valuations, and all-cash payouts within 1-2...

US dollars
Selling/ 13 min read

How much is your Shopify store worth?

Looking to sell? Add additional owners, figure out stock options? Apply for loans for the future. You can use the discounted cash flow...

placeholder image
Selling/ 6 min read

Keith Rabois & Nik Sharma discuss the easiest way to sell a Shopify store

Keith Rabois met with Nik Sharma and Moiz Ali for an episode of Limited Supply, their no-BS podcast on DTC. They discussed how to grow...

Motorcycle brand
Selling/ 6 min read

Why Skull Riderz chose OpenStore over business brokers

The founder of Skull Riderz, Ben Davenport, shares why he sold to OpenStore for 80% cash upfront - and how we provided the freedom and...

Business broker consults his client about selling his small business
Selling/ 11 min read

How to sell a small business without a broker

If you have an e-commerce business on Shopify, selling it to OpenStore is the easiest way to do so quickly and confidentially.

Practicing yoga at home in Yogaste apparel in a studio loft
Selling/ 6 min read

Yogaste: how to effectively build and sell Shopify brands

Yogaste, a DTC yoga apparel brand, sold in less than 2 years to OpenStore through a streamlined acquisition process.

Entrepreneur on her laptop in the sunlight
Selling/ 10 min read

How to sell your business quickly (fastest: 2 weeks)

If you’re a small business founder who has decided it’s time to move on, you may find it's a lengthy process to sell. Here are your...

Shopify store owner on his laptop
Selling/ 15 min read

How to sell your Shopify store: complete guide 2023

4 ways to sell your business to serious buyers with fair valuations. Tips on online marketplaces, business brokers, doing it yourself...

Two female entrepreneurs discussing their business' financials
Selling/ 14 min read

Taxes on selling a business: 12 implications & strategies

From capital gains to asset sales – your comprehensive guide to tax rates on selling a business in 2023. Discover tax strategies that...