Shopify marketing
/ 20 mins
Top 10 Best Shopify SEO Apps To Boost Your Brand’s Visibility
Hussam AlMukhtar
Feb 6, 2025
We don’t think it’s an overstatement to say that the backbone of most successful websites is search engine optimization (SEO).
That may go double for online e-commerce businesses, where the barrier to entry is low, the competition is stiff, and consumer demands are fickle.
With millions of businesses vying for attention on Google and the like, having a brand website optimized for search engines is critical to standing out.
No matter if you’re looking to lower your new customer acquisition costs, make more sales, or retain loyal shoppers to boost profits over time — focusing on SEO is the best way to drive organic, quality, and long-lasting traffic.
With the combination of a common-sense marketing foundation and powerful SEO tools that integrate right into Shopify, there’s no stopping you from outpacing and outranking the competition.
Now, there’s nothing to it but to do it.
So, what’s the big deal with SEO for Shopify?
First, let’s take a super quick refresher of the basics: SEO, or search engine optimization, involves preparing your website's content and technical setup to ensure that Google and other search engines can effectively crawl (read) and index (store) your content. When it can do this accurately, it can serve your content to people who are looking for it.
Naturally, this makes having good SEO critical to the visibility of your website on the internet. With great SEO, your Shopify brand will naturally rise to the top of search results for relevant audiences, so you can outrank and outsell competitors without spending a massive amount on ads.
Showing up near the top of search engine results pages (SERPs) also positions your brand as trustworthy and authoritative, which can increase not only traffic but conversions and profit.
Beefing up your e-commerce SEO can create a powerful upward spiral for your Shopify business. The more attractive your site looks to search engines, the higher they rank it, and the more clicks it gets. These clicks tell the search engines that your site is indeed as high value as they thought, and it continues to get boosted in front of more and more eyeballs.
Sound like a good kind of storm to get tangled up in? Then let’s dive into some of the top tools to make it possible.
10 best SEO apps to drive & track organic traffic (free + paid)
Here are the best tools from the Shopify app store to enhance your SEO performance for 2024 and beyond.
SearchPie SEO & Speed optimize
SearchPie is an all-in-one SEO tool designed specifically for Shopify, to help brand owners improve their site speed and performance. It focuses on on-page SEO optimization, keyword research, and speed improvement to help your website rank higher on Google and deliver a better user experience.
This tool is great for Shopify brand owners who want a comprehensive tool to boost their SEO and website speed, especially those managing brands in multiple languages.
Key features
Bulk editing: Easily update product content at once, in various languages
Schema markup and rich snippets: Improve your click-through rates by enabling rich results in search engine listings.
Image compression: Quickly shrink images to boost page loading speeds.
Pricing: Free to install and use basic features, then starts at $39/month.
Plug In SEO
Plug In SEO is a beginner-friendly app that helps Shopify business owners identify and fix SEO issues. It provides checks for broken links and opportunities to structure data to boost performance and the overall site experience. Plug In SEO is great for new or small Shopify brand owners looking for a straightforward way to be guided through learning about and improving their SEO one step at a time.
Key features
SEO templates: Pre-designed templates let you optimize your blog and pages for specific keywords.
Performance monitoring: Regularly check your website for potential SEO issues and quick resolutions.
Support: Access videos, in-depth guides, or assistance directly from customer service to nail SEO.
Pricing: Starts at $29.99/month.
Tapita: SEO Optimizer & Speed
Tapita offers a combination of SEO and speed optimization tools aimed at helping Shopify brands rank better on search engines and load faster for users. It provides detailed auditing tools, schema markup, sitemaps, and more to enhance your SEO efforts.
With its many capabilities and pricing packages, we’d say Tapita has the power to serve most Shopify founders large and small who prefer an ad-hoc approach to SEO tooling.
Key features
SEO audit: See a detailed report on your site’s SEO health, with actionable insights for improvement.
Bulk SEO adjustments: Catch and resolve issues such as broken links and missing image alt texts to improve SEO rankings.
Image optimization: Enhance page loading speed by compressing images without compromising their visual quality.
Pricing: A free plan is available. Basic paid packages begin at $9.99/month (additional charges may apply).
Tiny SEO Speed Image Optimizer
Tiny SEO from TinyIMG focuses on improving Shopify website performance by optimizing images first and then enhancing on-page SEO. It helps with image compression, alt-text creation, and AI-powered descriptions — while also offering tools to fix broken links and manage redirects.
Shopify owners who rely heavily on product imagery, fast-loading pages, and a strong user experience can lean on Tiny SEO.
Key features
Speed optimization: Improve load times with lazy load & minify JS/CSS.
Easy redirects: The 404/301 redirect feature ensure you never lose traffic.
One-click image upgrades: It’s easy to access compression, resizing, and alt-text generation tools to make images fast-loading without sacrificing quality.
Pricing: Free to install, and users can pay as they go or start at the $14/month beginner tier.
SEOAnt ‑ AI SEO Optimizer
SEOAnt is a comprehensive SEO solution powered by AI, offering tools for improving rank, technical SEO, image optimization, keyword research, and even backlink management. It automates complex SEO tasks to ensure your business stays competitive in search rankings.
Automations, recommendations, and quick fixes make SEOAnt an ideal solution for Shopify owners short on time or looking to scale their businesses with limited technical and/or SEO.
Key features
Integrated AI: Creates engaging and persuasive product descriptions instantly using AI.
Competitive keyword Research: Helps identify high-performing keywords to target.
Backlink insights: Provides recommendations for building a robust backlink strategy.
Pricing: Get started for free and upgrade to the pro plan at $29.99/month.
Ilana's JSON‑LD for SEO
Ilana's JSON‑LD for SEO focuses on implementing structured data to help your brand website serve rich results (ratings, pricing, imagery, etc.) across platforms like Google, Bing, and Pinterest. These rich snippets can improve your visibility and click-through rates by displaying detailed information to draw searchers in.
Merchants focused on driving high-quality traffic through enhanced search result visibility should check out this app. It may be particularly useful for Shopify brands with a local audience.
Key features
Automatic updates: Instantly receive a data audit upon installation, followed by continuous monitoring to track your performance.
Google Merchant Center integration: Works seamlessly with or without a product feed to ensure compliance with Google’s requirements.
Structured data audit: Helps you identify gaps in your structured data setup and upgrade it to enable rich results in search engines.
Pricing: Keeping it simple at $399/year.
Yoast SEO ‑ Store optimization
Yoast SEO makes itself approachable by providing step-by-step guidance for optimizing your product pages and blog content. Its makers monitor algorithmic updates so you never fall behind on the SEO trends you need to know to stay competitive.
Yoast SEO is best for brands seeking an easy-to-use SEO tool that not only helps them optimize but also learn more about search engine optimization — no coding necessary. It’s also highly affordable.
Key features
AI-driven optimization: Gives you AI-powered recommendations to enhance your meta descriptions and titles for better SEO performance.
Hassle-free technical SEO: Manages all backend technical SEO tasks for you.
Simplified action plan: Highlights key areas to adjust for maximum SEO impact.
Pricing: Comes in at just $19/ month.
StoreSEO: AI for SEO & Image
StoreSEO is big on leveraging AI, using it for everything from optimizing images to completing keyword research to handling technical SEO. It combines automation with intelligent suggestions for better SEO performance.
StoreSEO is for merchants who want an affordable, AI-powered solution to manage SEO and image optimization with minimal effort or expertise.
Key features
All-in-one image enhancement: Includes image optimization, resizing, and compression to improve page speed, along with bulk alt text generation.
AI content generation: Lets you quickly create meta titles, descriptions, and tags using an AI-powered content optimizer with instant indexing.
Comprehensive SEO dashboard: Features an SEO scanner and optimization tools to enhance performance and boost Google rankings.
Pricing: Begin for free, and then pay just $2.99/month for the next available package.
Sherpas: Smart SEO
Smart SEO from Sherpas focuses on automating key SEO tasks, such as creating meta tags, optimizing images, and improving page speed. It uses ChatGPT-4 Turbo to generate AI-powered content, helping Shopify owners save time and boost rankings.
Smart SEO is ideal for Shopify merchants looking to automate their SEO efforts and achieve higher organic rankings with less manual input and for businesses with limited resources.
Key features
Schema markup Integration: Adds structured data to improve rich result visibility.
Speed optimization: Includes tools to enhance page loading times, which improves user experience and rankings.
Link management: Helps you automatically identify and repair broken internal, external, and visited links — and access detailed backlink reports to refine your link-building strategy.
Pricing: After the free tier, this tool will run you just $9.99/month.
Google & YouTube
While not specifically an SEO booster app, the Google & YouTube tool seamlessly connects Shopify to Google Merchant Center and YouTube, so your offerings get highlighted across Google’s advertising platforms. What could be better for visibility and clicks than that?
If quick and simple B2C sales are your wheelhouse, this integration ensures your inventory, deals, and shipping options are easy for potential customers to find and engage with.
Key features
Google AI: Leverage Google’s AI engine to boost sales through Performance Max ad campaigns.
Google Analytics: Track the entire e-commerce journey to uncover actionable insights for improvement.
YouTube integration: Link your website to YouTube for a better chance to convert viewers into customers.
Pricing: Install the app for free — pay only for ad spend.
Key features to prioritize in Shopify SEO apps like the above
A reliable Shopify SEO app should have capabilities beyond the standard features offered by Shopify. When choosing an app, prioritize the following features to ensure maximum bang for your buck.
SEO auditing
Especially when you’re just getting started with SEO, your support tooling should offer website audits to identify issues with missing titles, bad or absent meta descriptions, poorly written image alt texts, broken links, and duplicate content.
Better yet, look for an effective app that highlights problems and offers actionable recommendations to fix them.
Keyword research and usage
A top-tier SEO app will help you discover relevant keywords for your products and niche.
And if it can do that, ideally it will also be able to guide you in strategically integrating these keywords into titles, descriptions, and on-page content.
AI and automation
These days, a modern Shopify SEO tool should have some element of AI integration, which often goes hand in hand with automation.
Whether using AI and automation to bust bad links or quickly optimize image files, you’ll save time and ensure consistency. This makes it especially helpful for companies with large inventories, limited staff, or both!
User experience optimization
The way users interact with your website — the user experience — sends signals back to search engines to tell them whether your website is friendly, fast, helpful, and trustworthy.
So, naturally, an SEO-focused app that detects experience issues and recommends upgrades can be worth its weight in gold.
Look for capabilities like scanning for mobile responsiveness issues, slow page-load times, broken links, and missing content.
Structured data/schema markup
Schema markup is a type of code that structures data so that search engines can more easily understand it and create rich search result features from it.
If you don’t want to learn how to write this kind of code yourself, find an SEO app that will handle schema markup implementation for you.
Link and redirect
Accurate, fresh, relevant, and valuable links are essential to SEO success. That makes efficient link management a key feature for Shopify SEO tooling.
Ideally, you’ll choose an app that makes it easy to find, fix, and continuously manage broken links and redirects. This is especially important for maintaining a smooth shopping experience when products or collections are removed or URLs changed.
Tracking and reporting
The best SEO apps integrate with analytics tools, such as the popular Google Analytics, to track your overall online store performance.
Ideally, you want a tool that provides reports on search rankings, organic traffic, and other important metrics to show how your SEO efforts impact your visibility and success over time.
Regular updates
SEO evolves constantly as search algorithms change, trends shift, and consumer habits transform.
Choose an SEO app that addresses this and strives to stay current with the latest search engine rules, tech, and best practices.
One app can’t do it all: Additional Shopify SEO and marketing resources
At this point, we’d be remiss if we didn’t give you a heads-up that simply plugging an app into your Shopify dashboard won’t do all your SEO work for you.
Success with SEO all hinges on quality: quality website pages, content, technology, and user experiences. Only once these elements are in place will your favorite Shopify SEO app really rev up your marketing efforts.
Check out some of our own carefully created SEO and marketing resources to start off on the right foot and let your Shopify SEO app of choice build on your progress:
Where can OpenStore take you next?
No matter how fast and helpful all the above Shopify SEO apps may be, achieving success with search engine optimization will always be a journey.
Building visibility and driving organic traffic requires the right strategies over time with consistent effort.
Some Shopify founders may be all-in for this long haul, and others may look for a way to maximize their exit so they can begin a whole new journey.
That’s where the OpenStore team and platform come in.
Between our experienced experts, innovative technology, and dedicated steam investment capital, OpenStore has a unique specialty in acquiring — and continuing to scale — successful Shopify businesses.
If this guide has you feeling like it’s finally time to sell your Shopify brand, we can ship a fair offer in a matter of days.
All you have to do is click here to request an offer using our website.
This time next week, you may just be working with our team to transition smoothly out of Shopify business management and into your next big thing.
Sell your Shopify store in a snap
Our hassle-free acquisition process allows qualified Shopify store owners to move on fast with cash in hand.