The 15 Shopify Marketing Tools Every Brand Needs To Have a Huge 2025

Hussam AlMukhtar

Apr 16, 2025

The e-commerce world is evolving at a dizzying pace — and staying competitive as a Shopify brand owner can feel overwhelming. But here’s the good news: powerful marketing tools can help you keep pace, stand out, and flourish. 

Most Shopify business owners have limited resources, but that’s where smart tools make all the difference. Think of them as growth accelerators, turning small, nimble brands into strong competitors. Whether you’re looking to reach new audiences, recover abandoned carts, or simply find more hours in the day, a curated stack of marketing apps can take your brand's growth to the next level.

Throughout this article, we’ll explore the best categories of Shopify marketing tools, explain why each category matters, and showcase 15 highly recommended tools to help you crush your 2025 goals.

What are Shopify marketing tools?

Shopify marketing tools are specialized apps, software platforms, and integrations designed to help online merchants automate key promotional activities, increase sales, and track performance more effectively. They range from simple pop-up builders and email automation to advanced AI-driven analytics suites — all seamlessly integrating with Shopify to enhance your brand's visibility and growth potential.

Why do you need marketing tools?

No one ever said running a Shopify business was easy. If you’ve been frustrated by low traffic, have trouble converting visitors, or feel overwhelmed by where to invest your limited resources, marketing tools are your secret weapon. Used wisely, they can accelerate growth, save time, and ultimately boost your bottom line.

Below are some of the biggest reasons you’ll want to invest in the right suite of apps:

Automation

Repetitive tasks like posting on social media, scheduling email campaigns, or segmenting audiences eat up precious hours — time you could spend refining products or engaging with high-value customers. Automating these processes lets you focus on strategic decisions rather than get lost in the weeds with manual or administrative tasks.

Audience reach

Even the best product won’t sell if nobody knows it exists. Marketing tools expand your reach across social platforms, search engines, and other channels. By tapping into curated audiences or automating ad placements, you get more eyes on your offerings with less manual effort.

Conversion boost

From enticing pop-ups to AI-powered product recommendations, the right apps can nudge shoppers from "just browsing" to "add to cart." When you’re grappling with low sales or high cart abandonment rates, employing robust conversion optimization tools might be the missing piece to get revenue trending in the right direction.

Analytics and tracking

Flying blind is the fastest way to waste your budget. Many of today's marketing tools come with data, analytics, and tracking that help you see what’s driving revenue, what’s causing churn, and which marketing tactics deserve more investment. Taking this type of data-first approach means you won’t have to rely on guesswork when you want to scale.

Resource optimization

Many Shopify business owners have to contend with tight budgets and time constraints. Instead of hiring multiple experts — or entire teams — carefully chosen tools can multiply your efforts. This lean approach can yield a surprisingly high return on investment (ROI), leveling the playing field against larger competitors.

Types of Shopify marketing tools

Before diving into specific recommendations, let’s categorize the kinds of tools you might consider.

Maybe all you need is a more efficient way to schedule Instagram posts, or maybe you’re ready for a full-blown AI-driven approach to customer segmentation. Depending on your unique challenges — like struggling with social reach, battling cart abandonment, or needing detailed insights — you might adopt just one or two of these categories, or you may explore them all. The beauty of Shopify is that you can pick and choose tools on an as-needed basis, continually refining your stack.

1. Social media management

If you’re struggling to keep up with posting schedules or track engagement across multiple platforms, these tools can help. They streamline your workflow, schedule content in advance, and sometimes even provide social engagement analytics.

2. Content and SEO tools

Ever wondered why some brands consistently appear on the first page of search results? Tools that handle on-page optimization, blog management, keyword research, or AI-assisted content creation can be game-changers for your organic visibility, helping you compete with businesses that consistently rank #1.

3. Lead generation and email marketing

If you’re not collecting emails or phone numbers, you’re missing out on some of the most cost-effective ways to retarget and nurture potential buyers. Apps in this category help capture leads, segment them, and reach out with timely, relevant messaging.

4. Conversion optimization and personalization tools

Improving user experience (UX) can dramatically boost conversions. Heatmap tools, personalized product recommenders, and advanced pop-up builders help ensure visitors see the right message at the right time.

5. Analytics and reporting platforms

Data is the backbone of any good marketing strategy. Analytics tools give you a comprehensive view of customer behavior, campaign success, and ROI, so you can fine-tune your tactics.

6. AI-driven tools

AI chatbots, predictive analytics, and automated copywriting aren’t just buzzwords anymore. For many brands, artificial intelligence (AI) is the new frontier of scalable growth, offering hyper-personalized experiences that were once only possible for enterprise-sized businesses.

Top 15 Shopify marketing tools in 2025

The marketing funnel is the journey customers take from the moment they discover your brand (awareness) to the point where they advocate for you to others (retention and advocacy). We've grouped the Shopify marketing tools below by the four stages in the funnel so you can make sure you have the right solutions at every step.

Awareness

1. Canva

A user-friendly design tool perfect for creating eye-catching social media graphics, banners, and ad creatives.

‍Notable features:

• Pre-made templates sized for all major social platforms

• Drag-and-drop interface with stock photos, icons, and shapes

• Brand kits to keep your look consistent

‍Best for: Business owners who want professional-level visuals without hiring a graphic designer

2. Shogun Landing Page Builder

A drag-and-drop page builder that helps you create visually appealing landing pages and blog posts for your Shopify site.

‍Notable features:

• Ready-made templates optimized for conversions

• A/B testing capabilities to compare landing page versions

• Customizable blocks for product highlights, testimonials, and more

‍Best for: Brands seeking full control over on-site visuals and wanting to create promotional or seasonal landing pages that stand out

3. Influencer Marketing Hub

A platform (and resource center) for discovering influencers and tracking campaigns across social channels.

‍Notable features:

• Database of micro and macro influencers

• Metrics to gauge influencer authenticity (engagement rate, audience demographics)

• Campaign management dashboard to track ROI

‍Best for: Business owners who see influencer partnerships as a key awareness driver but want a more data-driven approach to selecting talent

4. Buffer

A social media scheduling and analytics platform that helps you manage multiple accounts in one place.

‍Notable features:

• Easy scheduling and visual calendar

• Engagement metrics to see how posts perform

• Team collaboration features for delegating tasks

‍Best for: Merchants who need a simple, centralized way to manage social posts and track engagement without juggling multiple logins

Consideration

5. Klaviyo

A robust email marketing and SMS platform designed for e-commerce, particularly loved for its powerful segmentation.

Notable features:

• Automated flows (welcome series, abandoned cart, post-purchase) that you can customize

• Advanced segmentation — target customers based on browsing behavior, past purchases, and more

• Built-in product recommendations to personalize emails

‍Best for: Merchants wanting in-depth targeting capabilities to nurture leads and drive repeat purchases

6. BDOW (formerly Sumo)

A suite of lead capture tools (pop-ups, welcome mats, smart bars) aimed at turning casual visitors into email subscribers.

‍Notable features:

• Multiple pop-up formats triggered by user behavior (exit intent, scroll depth)

• A/B testing on forms and headlines

• Simple analytics showing conversion rates for each campaign

‍Best for: Brand owners who want a quick and effective way to build their email list and reduce cart abandonment

7. Loox

A product and photo review app that showcases social proof to help potential buyers feel confident in their decision.

‍Notable features:

• Easy review collection via automated emails

• Photo and video reviews for stronger authenticity

• Customizable widgets to match your brand’s look

‍Best for: Businesses looking to bolster trust and transparency, especially where visuals (like user-generated photos) can seal the deal

8. Growave

An all-in-one marketing platform that includes wishlists, social login, reviews, and loyalty features to encourage customers to stay engaged.

‍Notable features: 

• Email reminders for wishlist products that go on sale

• Points-based loyalty program to reward repeat buyers

• Integrated reviews and Q&A section for deeper product info

‍Best for: Brands wanting to add a suite of social proof and engagement features under one umbrella, without installing multiple apps

Conversion

9. Privy

A pop-up builder focusing on cart recovery and conversions, with features like exit-intent displays, spin-to-win wheels, and targeted promotions.

‍Notable features:

• Exit-intent pop-ups to capture would-be abandoners

• Gamified sign-up forms (like spin-to-win) to increase engagement

• Simple drag-and-drop design for pop-ups

‍Best for: Merchants looking to quickly reduce cart abandonment and entice visitors to stay on the site longer

10. ReConvert Upsell & Cross Sell

An app focused on boosting average order value (AOV) through custom thank-you pages, post-purchase offers, and personalized upsells.

‍Notable features:

• One-click upsells and cross-sells displayed immediately after checkout

• Birthday collector to create targeted promotions for customers’ birthdays

• Drag-and-drop page builder for customizing thank-you pages

‍Best for: Brand owners aiming to capitalize on customer momentum immediately after purchase, increasing the likelihood of a second sale

11. CartHook

A robust checkout and funnel builder that replaces Shopify’s default checkout with a more customizable, multi-step experience.

‍Notable features:

• Post-purchase upsells without requiring a second checkout

• Detailed funnel analytics to see where shoppers might be dropping off

• Customizable checkout fields for data collection

‍Best for: Brands that have outgrown the default Shopify checkout and want advanced control over each funnel step.

12. Fera.ai

An AI-powered platform that gives you more control over reviews and social proof, allowing you to automate requests for reviews and choose how they're displayed on your Shopify storefront and other platforms.

‍Notable features:

• Media gallery widgets that display photo and video reviews front and center

• Combined reviews from Facebook, Google, Amazon, Etsy, and other platforms to display

• No-code displays that look great out of the box

‍Best for: Merchants wanting to significantly enhance on-page review personalization without manually configuring multiple apps

Retention and advocacy

13. Yotpo Loyalty Rewards Referral

A loyalty and referral system that incentivizes repeat purchases and amplifies word-of-mouth.

‍Notable features:

• Customizable loyalty tiers (e.g., Silver, Gold, Platinum) with unique rewards

• In-built referral links for easy sharing

• Detailed analytics on redemption rates and loyalty-driven revenue

‍Best for: Brands that thrive on strong community engagement, repeat buyers, and referral-based growth

14. Smile

Another popular loyalty and rewards platform that focuses on points, VIP tiers, and gamification for customers.

‍Notable features:

• Points for actions like purchases, social shares, and birthdays

• VIP tiers that unlock exclusive perks for top spenders

• Integration with email platforms for automated loyalty reminders

‍Best for: Brand owners who want a more playful, points-based approach to keep shoppers coming back

15. Omnisend

An omnichannel marketing automation platform combining email, SMS, and push notifications into a unified strategy — particularly strong on post-purchase and retention flows.

‍Notable features:

• Workflow automation covering the entire customer lifecycle (welcome series, cross-sell, reactivation)

• Built-in SMS marketing for immediate re-engagement

• Channel orchestration so customers receive messages in the format they prefer

‍Best for: Brands looking to manage multiple channels (email, SMS, push) in one dashboard, focusing on driving loyalty and repeat sales

How to choose the right Shopify marketing tools for your business

With so many apps vying for your attention, it’s easy to experience analysis paralysis. Here’s how to narrow down your choices so you invest in the tools that will move the needle:

1. Assess your needs

Start with your biggest pain points. If conversions are consistently low, consider a robust email marketing tool or exit-intent pop-ups. If you can’t find time to post on social media, look into automation software.

Also, be realistic about your bandwidth. You might have grand plans for a loyalty program, but if your average monthly traffic is low, focus first on awareness and lead capture to boost visitors and customers.

2. Consider budget and scalability

Many tools offer free tiers or affordable starter plans. Don’t be afraid to test them out before committing. As you scale up use or add new tools to your stack, keep an eye on how costs scale. A tool that’s cheap at a small volume might get expensive fast as your customer base grows — be sure to read the fine print.

3. Think about ease of integration

Ideally, you want one-click or near-effortless integration with Shopify. Tools that require heavy coding or custom work may cause delays and frustration. Read user reviews in the Shopify App Store to see if the setup is truly frictionless.

4. Look into support and community

Even the best app is useless if you can’t get help when you need it. Check if there’s a responsive support team, active forums, or comprehensive how-to guides. A strong user community can also offer tips and best practices you might not discover on your own.

5. Iterate

Track relevant metrics — like email open rates, cart abandonment rates, or AOV — before and after installing the tool. That way, you’ll know for sure if there’s a significant improvement.

And if a tool isn't working for you, don't be afraid to cut it loose and try something new.

Staying ahead of the Shopify pack in 2025

E-commerce never stands still. New AI-powered apps, changes in consumer behavior, and the next viral social platform can spring up at any moment. Success comes from staying curious, testing new strategies, and adapting quickly.

The tools that helped you scale last year might need an update — or replacement — this year. Keep an eye on emerging trends like AI chatbots, voice commerce, or even augmented reality (AR) product visualization that could give your business an edge.

Remember to always keep learning. Join Shopify forums, read the Shopify blog, or engage in social media groups to stay connected with the e-commerce community. And watch for announcements about new features in the tools you already have — sometimes a small upgrade can unlock massive value.

The right apps can do more than just drive sales — they can also raise the value of your Shopify business. Curious how your improved efficiency and profits could boost your brand’s value? Get a free, no-obligation valuation from OpenStore. You’ll gain insight into your company’s market value, empowering you to plan the next steps — whether you aim to expand or consider an exit strategy.