Shopify marketing

Become a pro at marketing your Shopify store: email automation, Facebook & Instagram ads, SEO, influencers, referrals, tracking & analytics.

Shopify marketing/ 4 mins

How OpenStore Supercharged Its Affiliate Program

Affiliate marketing is a great way to establish credibility with shoppers. OpenStore runs an affiliate marketing program across nearly...

Shopify marketing/ 5 mins

Why OpenStore Builds iOS Apps For Our Brands

Mobile apps allow us to foster relationships with customers, increasing sales and retention along the way.

Shopify marketing/ 6 mins

Redesign your Shopify storefront: with or without an agency

While branding is important, what’s most important is how your business performs. Here are our tips on how to launch your new website...

Shopify marketing/ 5 mins

How to set up affiliate marketing for your Shopify business

Affiliates drive shoppers from their channels to your business and you pay them a commission.

Shopify marketing/ 5 mins

How to create an email marketing strategy for e-commerce

Email marketing allows you to personalize your communication with potential and existing customers, foster brand loyalty, and drive...

Shopify marketing/ 8 mins

SEO checklist for your e-commerce business

Our experts will run your Shopify business for 12 months while you receive guaranteed monthly payments. OpenStore analyzes your...

Shopify marketing/ 5 mins

Best e-commerce marketing campaigns for 2024

As 2023 comes to a close, here’s some inspiration for next year’s marketing campaigns.

Shopify marketing/ 6 mins

How to make the best landing pages for your Shopify store

Here’s how to build out a great customer journey on your landing pages and increase conversions.

Shopify marketing/ 6 mins

Product photography tips for your store

Product photos aren’t just about showcasing your products, but building trust and making sure your customers know what they’re buying.

Shopify marketing/ 9 mins

Marketing agency costs for e-commerce & Shopify stores

A multi-channel marketing strategy helps your brand stand out against the competition. 

Shopify marketing/ 6 mins

Shopify BFCM checklist & strategy for 2024

From a seasoned Walmart e-commerce strategist: unveil the hidden gems for Shopify BFCM success. 38 strategies and a comprehensive...

Shopify marketing/ 7 mins

Choose an affordable SEO agency: for US-based Shopify stores

SEO and content marketing can often be the glue that holds many other ways of promoting your store together as part of a multi-channel...

Shopify marketing/ 10 mins

Shopify & Google Analytics: GA4 tracking guide for 2024

Can you use Shopify Analytics with Google Analytics 4? Absolutely, use both! Discover this expert-backed GA4 setup for enhanced...

Shopify marketing/ 11 mins

Shopify marketing automation strategy & apps for your store

Over 60% of Shopify businesses are improving conversions and productivity with marketing automation. Expert interview guide and the...

Shopify marketing/ 9 min read

SEO best practices for your Shopify store

Implement an SEO strategy that is supported by multi-channel marketing to earn organic traffic with content, email marketing, and a...

Shopify marketing/ 15 min read

60+ ways to promote your Shopify store in 2024

Boost your store with tips from founders: nail social media ads with user-generated content, master timely email marketing, and deploy...

Shopify marketing/ 3 min read

How to calculate your Shopify store’s ROAS

How much money are you actually making from ads? The ‘return on ad spend’ metric helps you improve on Facebook, Instagram, Google,...

Shopify marketing/ 14 min read

Instagram & Facebook ad playbook for Shopify stores

Avoid these 3 budget-wasting mistakes. Instead, leverage video ads, nail custom landing pages, dodge iOS 14.5 problems, and target...

Shopify marketing/ 5 min read

3 ways to automate Shopify email & SMS marketing with Klaviyo

Here are 3 ways to boost your customer retention and automation with email and SMS.

Shopify marketing/ 18 min read

11 cost-effective Shopify marketing strategies for 2024

Grow your Shopify store with email marketing, ads on social media and search engines, user-generated content, and text messages — and...

Shopify marketing/ 7 min read

Facebook for Shopify stores: UGC video ads that convert

Shopify store founder Max Medroso unpacks why Facebook video ads are cheap to create in-house and how to effectively leverage UGC and...

Shopify marketing/ 5 min read

Holiday season 2024: promos & inventory planning for Shopify stores

The BFCM sprint is critical for driving revenue - customers have their wallets out and are ready to shop. Here's how to optimize your...

Shopify marketing/ 15 min read

7 Shopify email marketing tactics for e-commerce

Get out of the spam folder: be mobile-friendly, provide true value, and segment your email lists to drive better ROI.

Shopify marketing/ 8 min read

Necklow: how to test and deploy effective ad campaigns

After failing to build a cohesive ad strategy, Necklow rebounded with rapid creative cycles and immediate growth.

Shopify marketing/ 4 min read

Shopify 2.0 templates increase conversions for our brands

After OpenStore purchases a brand, our team quickly migrates the storefront to a Shopify 2.0 theme. Here's why.

Shopify marketing/ 6 min read

How Shopify brands can profitably scale paid marketing

The Yogaste team has tested dozens of Shopify stores — this is how they've effectively optimized their paid marketing.

Shopify marketing/ 7 min read

Building an influencer growth strategy: outsourced or in-house

Before selling his DTC brand to OpenStore, Manny shares how he scaled an impressive influencer engine from scratch.