Shopify store ROAS calculator


Your ROAS: 0.00%

Return on ad spend (ROAS) definition:

A measure of how much money you’re making from your advertising campaigns relative to how much you’re spending on them and can give you a good picture on your ads conversion rate. To learn more, check out this blog post.

Ad spend definition:

How much you spend on your ads for a specific campaign over a given time period.

Ad revenue definition:

The amount of revenue you earn from the specified campaign over the same given time period.

How to calculate ROAS:

(Ad revenue) / (Ad spend) × 100

Ways to improve my store’s ROAS:

Check out our blog posts on Shopify ad playbook and best practices for reaching profitability.

Explore other shopify roas calculators

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