Shopify business value calculator

Business valuation is the process of calculating your Shopify store’s sale value. It helps you discover your store’s market value based on its current and future cash flows. Use the various business value calculators provided by OpenStore to calculate your business’ value.

To learn more about business valuation methodologies, check out this blog post.

Seller’s Discretionary Earnings

Seller’s Discretionary Earnings (SDE) is a crucial financial measure for Shopify businesses. It provides a comprehensive view of profitability by considering owner-related expenses and discretionary costs. SDE helps owners understand the true financial performance and attracts buyers when selling the business.


Earnings Multiplier

Your Seller’s Discretionary Earnings


EBITDA, or Earnings Before Interest, Taxes, Depreciation, and Amortization, is a key financial metric for Shopify business owners. It measures the operational profitability of your online store by excluding non-operational expenses. EBITDA helps you assess your store’s financial health, compare performance with industry peers, and make informed decisions regarding growth and investment.


Earnings Multiplier


Discounted Cash Flow

Discounted Cash Flow (DCF) is a financial valuation method used by Shopify business owners to estimate the intrinsic value of their online store. It calculates the present value of future cash flows generated by the business, taking into account the time value of money. By discounting projected cash flows back to their present value, DCF helps determine the worth of the business in today’s dollars. This analysis considers factors such as revenue growth, expenses, and discount rate to provide insights into the potential profitability and investment value of the Shopify store.


Discount Rate

Your Discounted Cash Flow
Projected value after 1 year


Seller’s Discretionary Earnings (SDE) is calculated by adding the owner’s salary, owner’s benefits, non-recurring expenses, and other discretionary expenses to the net profit of your business.

To calculate EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization), you need to add back interest, taxes, depreciation, and amortization expenses to your net profit. It gives a measure of your business’s operational profitability.

The formula for DCF valuation involves estimating the future cash flows of your business, discounting them to their present value using a discount rate, and then summing them up. The present value of future cash flows represents the estimated value of your business.

The discount rate used for DCF valuation depends on the risk associated with your business and the expected return on investment. It typically includes a risk-free rate and a risk premium that accounts for the specific industry and market conditions.

The earnings multiplier for your business depends on factors like industry standards, growth potential, profitability, market conditions, and comparable sales of similar businesses. Consulting with a business broker or conducting market research can help you identify an appropriate range.

In addition to financial factors, it’s important to consider non-financial aspects such as customer base, brand reputation, market trends, competition, growth potential, intellectual property, and operational efficiency. These factors can influence the value of your business.

Yes, this tool can be used to estimate the value of a dropshipping Shopify store. However, it’s important to consider factors specific to dropshipping, such as supplier relationships, order fulfillment processes, and the scalability of the business model.

Some common mistakes to avoid include overestimating future growth, relying solely on financial metrics, not considering market conditions, not adjusting for discretionary expenses, and neglecting to compare your business to similar sales in the market.

While it’s not necessary, hiring a professional appraiser can provide you with a more accurate and unbiased valuation. Appraisers have expertise in assessing businesses and can consider various factors that may affect the value of your Shopify business.

To support the valuation of your Shopify business, gather financial statements, tax returns, sales records, customer data, market research, intellectual property documentation, supplier agreements, and any other relevant information that demonstrates the value and potential of your business.

While this tool primarily focuses on valuing your Shopify business individually, you can use the calculated value to compare it to similar businesses or industry benchmarks. This comparison can help you assess your business’s relative performance and identify areas for improvement.

Some strategies to increase the value of your business include improving website design and user experience, enhancing product offerings, implementing effective marketing campaigns, building a loyal customer base, optimizing operations, and demonstrating potential for future growth.

To find potential buyers for your Shopify business, you can consider listing it on online marketplaces, reaching out to industry contacts, hiring a business broker, leveraging social media platforms, attending industry events, and networking within the Shopify community. OpenStore makes it easy to run or sell your Shopify store, and operates the largest number of Shopify stores in the world. Please visit if you are interested in learning more about us.

Yes, this tool can be used to estimate the value of a Shopify business that sells digital products. The valuation will consider factors like revenue, profit, growth potential, customer base, and intellectual property associated with the digital products.

Potential risks include changes in market trends, competition, economic conditions, supplier relationships, customer retention, regulatory changes, cybersecurity threats, and dependence on a single sales channel or key employees. Evaluating and mitigating these risks can help maintain and increase the value of your business.

Yes, this tool can be used to estimate the value of a subscription-based Shopify business. The valuation will consider factors such as subscription revenue, customer retention, growth rate, churn rate, and the scalability of the business model.

It is generally recommended to revalue your Shopify business annually or when significant changes occur, such as changes in financial performance, market conditions, or business operations. Regularly monitoring the value of your business can help you make informed decisions.

Yes, this tool can be used to estimate the value of an internationally operating Shopify business. The valuation will consider factors such as international revenue, market expansion potential, currency exchange rates, and any unique challenges or opportunities associated with international operations.

Explore other shopify business value calculators

Disclaimer: The information and ideas provided within this app are intended for general informational purposes only. They should not be interpreted as legal, financial, or business advice. We cannot guarantee that these ideas do not infringe upon third-party intellectual property rights. It is advisable to consult with appropriate professionals or seek intellectual property counsel for specific guidance pertaining to your situation. Furthermore, please note that any resources suggested within the app are for informational purposes only and should not be considered as a substitute for professional advice or an endorsement of their suitability for your specific circumstances.

Find out what your Shopify store is worth

You don’t have to be looking to sell your Shopify store to use this form — just follow our simple steps for a free valuation.


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