Naming products with AI

At OpenStore, we operate 40+ DTC stores that offer thousands of products. Our team built an AI product name generator to help us develop an initial list of creative, relevant, and original names for our own products, and we’re sharing the tool with you below.


The name you select for your product plays a significant role in shaping your brand identity, attracting customers, and establishing a strong online presence. Here are several key reasons why selecting the correct product name is important:

Brand Identity

Your product name represents your brand and sets the tone for your entire product line. It serves as the first point of contact for potential customers, giving them an initial impression of what your product is about. A well-chosen name can convey the essence of your brand, evoke emotions, and make a lasting impact.


A catchy and memorable product name is more likely to stick in people’s minds. When customers recall your product name easily, they are more likely to return for repeat purchases and recommend your product to others. A unique and memorable name can help you stand out from the competition and increase brand recognition.


In a crowded marketplace, a distinctive product name can help you differentiate yourself from competitors. By choosing a name that reflects your unique selling proposition or showcases your brand personality, you can attract customers who resonate with your values and offerings.

Search Engine Optimization (SEO)

A well-optimized product name can improve your search engine rankings. Including relevant keywords in your product name can help search engines understand what your business is about, making it more likely to appear in relevant search results. This can increase organic traffic to your product and improve your online visibility.

Social Media and Online Presence

A strong product name makes it easier to create consistent branding across your social media profiles and other online platforms. When your product name is consistent across various channels, it reinforces your brand and makes it easier for customers to find you. It also helps build a cohesive online presence and simplifies marketing efforts.

Legal Considerations

It is important to choose a product name that is legally available and does not infringe on any trademarks or copyrights. Conducting a thorough search to ensure your desired name is unique and legally permissible can save you from potential legal issues in the future.

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Disclaimer: The information and ideas provided within this app are intended for general informational purposes only. They should not be interpreted as legal, financial, or business advice. We cannot guarantee that these ideas do not infringe upon third-party intellectual property rights. It is advisable to consult with appropriate professionals or seek intellectual property counsel for specific guidance pertaining to your situation. Furthermore, please note that any resources suggested within the app are for informational purposes only and should not be considered as a substitute for professional advice or an endorsement of their suitability for your specific circumstances.

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