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Virtue ‑ Charity Donations

42 reviews


Marketing & conversion

Store management

Sourcing & selling products

Social proof

Email marketing


Virtue ‑ Charity Donations is a Shopify app that allows you to make an instant social and environmental impact on your store. With Virtue, you can team up with various causes, such as helping Ukrainian refugees, removing ocean plastic, offsetting CO2 emissions, and supporting mental health initiatives. The app offers a curated community of over 20,000 UK and international charities to choose from. You can use donations as an alternative or in addition to discounting to incentivize sales without hurting your brand. Virtue also empowers shoppers to make an impact post-purchase with customer donations. The app provides an impact calculator to track and share the impact your store is making.

Key Features

  • Supports over 20,000 UK and international causes

  • Enables store giving by selecting 1-3 causes to donate from sales

  • Empowers shoppers to make a difference with customer donations

  • Automated story-telling and campaign messaging features

  • Includes an impact calculator to track and share your impact


Free plan


Install the app for free and pay monthly donations to causes and a Virtue subscription

Tips and Tricks

  • Choose causes that align with your brand values and resonate with your target audience

  • Promote your charitable initiatives through social media and email marketing campaigns

  • Share stories and impact updates to engage customers and build loyalty

Disclaimer: The information and ideas provided within this app are intended for general informational purposes only. They should not be interpreted as legal, financial, or business advice. We cannot guarantee that these ideas do not infringe upon third-party intellectual property rights. It is advisable to consult with appropriate professionals or seek intellectual property counsel for specific guidance pertaining to your situation. Furthermore, please note that any resources suggested within the app are for informational purposes only and should not be considered as a substitute for professional advice or an endorsement of their suitability for your specific circumstances.

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