Top 10 Personalization Shopify Apps
Personalization is a powerful strategy for creating a unique and tailored shopping experience that engages customers and drives conversions. With Shopify personalization apps, you can easily implement personalization tactics on your store, such as personalized product recommendations, dynamic content, and targeted messaging. These apps offer features such as customer segmentation, behavior tracking, and automation tools. By leveraging these apps, you can deliver personalized experiences based on customer preferences, purchase history, and browsing behavior. Additionally, personalization apps provide you with tools to track and analyze customer interactions, measure personalization effectiveness, and optimize your personalization strategy. By effectively personalizing your store, you can enhance customer engagement, increase customer satisfaction, and drive more conversions.
Table of contents
SMSBump: SMS Marketing & Email
SMSBump: SMS Marketing & Email is a powerful app that allows you to drive more revenue and sales with personalized SMS and email campaigns. With a library of high-converting templates and automations, you can engage with shoppers in real time and maximize the impact of each customer interaction. Recover abandoned carts, grow your SMS and email lists, and send revenue-driving texts and emails that make your sales skyrocket.
Create personalized SMS and email campaigns
Automate messages based on real-time events
Segment your audience for targeted marketing
Flexible and transparent pricing plans
24/7 email and chat support
Message rates start from $0.0165 (US). Free 10,000 emails every 30 days.
Message rates start from $0.0149 (US). Free 10,000 emails every 30 days.
Message rates start from $0.0142 (US). Free 10,000 emails every 30 days.
Message rates start from $0.0130 (US). Free 10,000 emails every 30 days.
Tips and Tricks
Use personalized SMS and email campaigns to engage with shoppers in real time
Recover abandoned carts and grow your SMS and email lists
Take advantage of the flexible and transparent pricing plans to suit your business needs
Justuno ‑ Email & SMS Pop ups
Justuno is a premium conversion marketing and analytics platform that provides retailers with powerful tools to increase conversions. Engage and convert visitors with effective marketing touchpoints like Ecommerce promotions, email capture popups, relevant website messaging, and more. Enjoy incredible design capabilities, robust traffic segmentation, conversion analytics, and more at your fingertips.
Lead Capture: Target new visitors and increase your email database
Recover Abandoned Carts: Use exit offers to reduce bounce rate
Commerce AI: Improve AOV with intelligent product recommendations
Audience Sync: Improve ROAS by connecting email lists from Google Ads & Facebook
Personalization: Personalized onsite experiences to engage visitors
Full access for <5000 monthly visitor sessions
10K Essential Plan
Up to 10k monthly visitor sessions, lead capture & website messaging pop-ups, advanced targeting & segmentation, A/B testing, live chat support
25K Essential Plan
Up to 25k monthly visitor sessions, lead capture & website messaging pop-ups, advanced targeting & segmentation, A/B testing, live chat support
50K Essential Plan
Up to 50k monthly visitor sessions, core features, higher tier plans available, check out Justuno Plus for AI Product Recs and Audience Sync!
Tips and Tricks
Use Justuno to target new visitors and increase your email database
Recover abandoned carts with exit offers to reduce bounce rate
Improve average order value with Commerce AI's intelligent product recommendations
Improve return on ad spend by connecting email lists from Google Ads & Facebook with Audience Sync
Engage visitors with personalized onsite experiences using Justuno's personalization features
Avada Email Marketing & SMS
Avada Email Marketing & SMS is an outstanding solution for merchants looking to convert their visitors/leads and build long-term customer relationships. This platform allows you to follow up and convert customers through various channels, including email marketing, SMS, push notifications, and WhatsApp. With features like automation workflows, newsletter campaigns, lead capture, and personalized messaging, Avada helps you create effective marketing campaigns and engage with your audience.
Follow up and convert customers via omnichannel: Email Marketing, SMS, Push Notifications, WhatsApp
Automation Workflows (Abandoned cart, Abandoned checkout, Welcome subscribers)
Newsletter campaigns (newsletter pop-up, customer email, email promo)
Capturing leads via Popup & Forms (popup window, discount pop up, coupon popup)
Various email marketing templates: recart templates, firepush template, shipment
Personalization (Segment contacts, Product recommendation, order creation sms)
12,000 emails, 500 contacts, basic automation workflows, basic email templates, lead capture, web push notifications
Up to 12,000 emails sent/mo, unlimited automation flows, all email templates, SMS and WhatsApp marketing, branding removable, email and chat support
All Pro features plus: Up to 18,000 emails sent/mo, integration with Google and Facebook ads, account manager, deliverability and implementation support
Tips and Tricks
Use the automation workflows to set up abandoned cart and abandoned checkout reminders, as well as welcome emails for new subscribers.
Take advantage of the various email marketing templates available to create professional and engaging campaigns.
Capture leads and grow your email list with the popup and forms feature, such as discount popups and coupon popups.
Segment your contacts and personalize your messaging to improve engagement and conversion rates.
Monitor the performance of your campaigns with advanced reports and make data-driven decisions for future improvements.
Globo Product Options, Variant
Globo Product Options, Variant is a powerful Shopify app that allows you to create an unlimited number of custom product options and product variants. With this app, you can encourage buyers to personalize their products, which can help increase sales. You can create different option sets for different products and apply them to appropriate products. The app supports various option types such as text input fields, file uploads, color swatches, variant images, dropdowns, checkboxes, and more. You can also add-on pricing for additional cost when customers choose specific variants. The app also offers conditional logic to show/hide relevant options based on previous selections. Additionally, you can import and export product variants using CSV files and apply option sets to all or group products.
Create unlimited product options
Encourage buyers to personalize their products
Apply option sets to appropriate products
Support for text input fields, file uploads, color swatches, variant images, dropdowns, checkboxes, and more
Add-on pricing for additional cost when customers choose specific variants
Conditional logic to show/hide relevant options
Import and export product variants by CSV file
Apply option sets to all or group products
Unlimited variant options, unlimited products, POS support, color/image swatch, button, text box, dropdown, checkbox, radio, datetime
All features in the Free plan, plus condition logic, file upload, price add-ons
Tips and Tricks
Use the app to create custom product options and variants to offer a personalized shopping experience for your customers
Experiment with different option sets to see which ones resonate the most with your target audience
Take advantage of the app's conditional logic feature to show/hide relevant options based on previous selections
Import and export product variants using CSV files to save time and streamline your workflow
Zepto Product Personalizer
Zepto Product Personalizer is a powerful Shopify app that allows you to add unlimited custom product options to your store. With live preview capabilities, you can enable your customers to personalize and customize your products with ease. The app supports a wide range of options including image & color swatches, dropdown menus, buttons, text & monogram inputs, custom fonts & color selections, upload fields, and more. You can also use conditional logic to show or hide product options based on user selections. With dynamic pricing and conditional logic, you can create a complete product-building experience for your customers. The app is perfect for businesses looking to offer live customization, increase customer engagement, and simplify custom orders.
Add unlimited custom product options with live preview
Allow customers to personalize and customize products with image & color swatches, dropdown menus, buttons, text & monogram inputs, custom fonts & color selections, upload fields, and more
Use conditional logic to show & hide product options based on user selection
Offer live customization and increase customer engagement
Create a complete product-building experience with dynamic pricing and conditional logic
Supports multi-component custom products with 'Build Your Own Product' experience
Up to 50 personalizable products, unlimited options per product, all option types, price add-ons, conditional logic, 100 custom orders/month
Up to 200 personalizable products, unlimited options per product, all option types, price add-ons, conditional logic, 300 custom orders/month
Up to 500 personalizable products, unlimited options per product, all option types, price add-ons, conditional logic, 500 custom orders/month
Unlimited personalizable products, unlimited options per product, all option types, price add-ons, conditional logic, unlimited custom orders
Tips and Tricks
Use the live preview feature to showcase personalized product options to your customers in real-time
Experiment with different combinations of product options to find the most popular choices among your customers
Offer discounts or special promotions for customers who choose to personalize their products
Use conditional logic to create a seamless and intuitive product customization experience
Regularly update and refresh your product options to keep your store fresh and engaging
Rebuy Personalization Engine
Rebuy Personalization Engine is an end-to-end personalization platform for ecommerce. It combines proprietary AI/ML technology with modern software, industry-leading integrations, and fully-customizable merchandising rules. This holistic solution allows brands to fuel data-driven shopping experiences throughout the entire customer journey from the homepage to checkout to post-purchase and beyond.
End-to-end personalization, upsells, cross-sells and merchandising
Smart Cart is the only fully integrated, customizable and AI-powered cart
Data-fueled product recommendations in checkout and accelerated checkout
Build engagement with Post-Purchase, Re-Order Landing Pages, and Smart Links
Industry-leading integrations through every step of the customer's journey
Generate up to $4,000 in additional revenue with Rebuy. For stores doing up to 1,000 orders per month.
Generate up to $10,000 in additional revenue with Rebuy. For stores doing up to 2,500 orders per month.
Generate up to $20,000 in additional revenue with Rebuy. For stores doing up to 5,000 orders per month.
Tips and Tricks
Use Rebuy's AI-powered personalization features to create tailored shopping experiences for your customers
Take advantage of Rebuy's Smart Cart to offer a fully integrated and customizable cart experience
Utilize Rebuy's data-fueled product recommendations to increase upsells and cross-sells
PX Variants & Product Options
PX Variants & Product Options is a powerful customization tool that allows you to add unlimited options to your products. With a wide range of product field types, including dropdowns, text fields, and image uploads, you can easily create personalized shopping experiences for your customers. The app also offers advanced features like price add-ons and conditional logic to help increase your store's average order size. With its intuitive drag and drop form builder, you can quickly scale your product forms without any coding skills. Plus, you'll have access to 24/7 support to assist you with any questions or issues.
Add unlimited options to your products
Customize product fields with dropdowns, text fields, image uploads, and more
Increase average order size with price add-ons and conditional logic
Easy-to-use drag and drop form builder
Includes 1 product, 5MB file size limit, and basic features
Unlimited products, 20MB file size limit, price add-ons, and advanced features
Tips and Tricks
Use the conditional logic feature to create dynamic product options based on customer selections
Offer price add-ons to upsell and increase your store's average order size
Take advantage of the drag and drop form builder to quickly create and customize your product forms
Fairing: Post‑purchase Surveys
Fairing: Post‑purchase Surveys is an app that allows you to collect actionable consumer insights and append survey responses to your customer's order data. With Fairing, you can integrate these insights across your marketing stack and get proprietary data on attribution, personalization, CRO, and competitive research. The app provides a user-friendly interface to create custom surveys for different customer segments and offers pre-built questions that you can launch with a single click. You can also export survey responses for further analysis and integrate with popular apps like Klaviyo and Google Analytics.
Collect actionable consumer insights
Append survey responses to customer's order data
Integrate insights across your marketing stack
Get proprietary data on attribution, personalization, CRO, and competitive research
Create custom surveys for different customer segments
Launch pre-built questions with a single click
Export survey responses for further analysis
Integrate with popular apps like Klaviyo and Google Analytics
Includes post-purchase surveys, question stream, follow-up questions, export responses, all integrations, and API access
Includes all features of the Basic Plan plus support for up to 5k orders
Includes all features of the Pro Plan plus support for up to 10k orders
Tips and Tricks
Use the survey responses to improve your marketing ROI by understanding how customers heard about your store
Segment your surveys based on customer attributes like new vs returning, product purchased, or geography
Export survey responses and integrate them with popular marketing apps like Klaviyo and Google Analytics for deeper analysis
Nosto is a Commerce Experience Platform designed to help brands increase online engagement and revenue. With Nosto, retailers can easily build, launch, and optimize personalized commerce experiences without the need for dedicated developer resources or a lengthy implementation process.
Boost product discovery with powerful, personalized, AI search
Create unique personalized experiences for every shopper
Increase conversions with personalized content and authentic UGC
Gain insights into shopper behavior through segmentation
Control merchandising and product pages with complete flexibility
Free to install. Additional charges may apply.
Tips and Tricks
Use Nosto's powerful AI search feature to boost product discovery and improve search results
Take advantage of Nosto's personalization capabilities to create unique experiences for each shopper
Utilize Nosto's segmentation and insights tools to gain valuable insights into shopper behavior
Optimize your merchandising and product pages with Nosto's flexible controls
Twik is an app that understands shoppers and predicts their intentions to serve them with a personalized experience. By using autonomous personalizations, Twik increases conversion rates and average order value (AOV) by presenting shoppers with products they really want. The app creates a unique experience for each user by reorganizing store navigation and product collections, making it easier for shoppers to find what they're looking for. Twik targets a small portion of eligible shoppers at first and gradually learns what personalizations are most effective. With Twik, there is no configuration or maintenance needed.
Increase conversion rates and AOV
Reorganize store navigation and product collections
No configuration or maintenance needed
Sort product grids based on shopper behavior
Identify user interactions and goals
Easy, actionable analytics
Up to 100 monthly checkouts. Ideal for entry-level stores with at least 30 monthly sales.
Up to 250 monthly checkouts. Ideal for growing businesses looking to maximize revenue.
Up to 1,000 monthly checkouts. Ideal for well-established stores with a desire for a customized experience.
Unlimited monthly checkouts. Ideal for enterprise-sized organizations that want to take their UX to the next level.
Tips and Tricks
Use Twik to increase conversion rates by presenting shoppers with personalized product recommendations
Reorganize your store navigation and product collections with Twik to make it easier for shoppers to find what they're looking for
Take advantage of Twik's easy and actionable analytics to understand trends and push actionable insights to Google Analytics
Disclaimer: The information and ideas provided within this app are intended for general informational purposes only. They should not be interpreted as legal, financial, or business advice. We cannot guarantee that these ideas do not infringe upon third-party intellectual property rights. It is advisable to consult with appropriate professionals or seek intellectual property counsel for specific guidance pertaining to your situation. Furthermore, please note that any resources suggested within the app are for informational purposes only and should not be considered as a substitute for professional advice or an endorsement of their suitability for your specific circumstances.
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