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Top 10 Customer Analytics Shopify Apps

Analyzing and understanding your customers' behavior, preferences, and purchasing patterns is crucial for making data-driven decisions and optimizing your Shopify store's performance. Shopify customer analytics apps offer a range of features to help you track and analyze key customer metrics, such as customer lifetime value, purchase frequency, and customer segmentation. These apps provide tools for customer segmentation, RFM analysis, customer lifetime value calculation, and personalized marketing campaigns. By leveraging these apps, you can gain valuable insights into your customers, identify high-value segments, and tailor your marketing efforts to maximize customer engagement and retention. Additionally, customer analytics apps integrate with popular marketing platforms, allowing you to centralize and leverage your customer data across multiple channels. By effectively analyzing your customer data, you can drive growth, increase customer loyalty, and maximize your revenue.

Table of contents

  1. Peek! ‑ Better Replay & Survey
  2. Klaviyo: Email Marketing & SMS
  3. Lucky Orange Heatmaps & Replay
  4. Fast Simon Search & Discovery
  5. Shippo ‑ Shipping Made Easy
  6. Voyager Upsell & Cross-Sell
  7. Lifetimely LTV & Profit by AMP
  8. Helium Customer Fields
  9. Session Recording & Replays
  10. Shop Quiz: Product Recommender
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Peek! ‑ Better Replay & Survey

2,442 reviews

Categories

Marketing & conversion

Store management

Customer analytics

Overview

Peek! ‑ Better Replay & Survey is a powerful Shopify app that allows you to record user sessions, understand customer behavior, and provide versatile surveys to improve your store. With session recordings, you can see the browser, session length, location, and timestamp for each session, gaining insight into customer behavior and analyzing what's important. The app also enables you to create simple surveys that integrate seamlessly into the checkout page, allowing you to gather direct feedback and spot pain points in your store. With Peek!, you can drive up performance, improve user experience, and increase conversion rates.

Key Features

  • Record user sessions to understand customer behavior

  • Create versatile surveys to gather customer feedback

  • Replay session recordings to analyze user experience

  • Identify and fix site design issues

  • Track customer browsing patterns

  • Improve user experience and increase conversion rates

  • Spot pain points in your store and drive up performance

Plans

Free

Free

Includes 100 unique visitors/month, session recording, Shopify integration, and ticket support

Growth

$29/month

Includes a 7-day free trial, 10,000 unique visitors/month, custom events, custom rules, and live chat support. Additional 5,000 unique visitors cost an extra $10

Tips and Tricks

  • Use session recordings to analyze user experience and identify areas for improvement

  • Create surveys to gather direct feedback and spot pain points in your store

  • Make targeted improvements to your site design, layout, and content based on customer behavior

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Klaviyo: Email Marketing & SMS

1,696 reviews

Overview

Klaviyo: Email Marketing & SMS is an official Shopify strategic partner that helps ecommerce brands own their customer data while turning transactions into productive long-term relationships at scale. With Klaviyo, you can automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations. Sync all-time Shopify data including website activity, tags, catalog, and coupons. Build detailed audience segmentation with predictive analytics. Access built-in Shopify automations like Back in Stock, Browse Abandon, and Price Drop. Get real-time revenue data per automation, campaign, segment, and channel. Send dynamic coupon codes for VIPs, delays, abandoned carts, winback, and more.

Key Features

  • Automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations

  • Sync all-time Shopify data including website activity, tags, catalog, and coupons

  • Build detailed audience segmentation with predictive analytics

  • Access built-in Shopify automations like Back in Stock, Browse Abandon, and Price Drop

  • Get real-time revenue data per automation, campaign, segment, and channel

  • Send dynamic coupon codes for VIPs, delays, abandoned carts, winback, and more

Plans

Free

Free

Email free for up to 250 contacts. SMS free for up to 150 SMS/MMS credits.

Email

$20/month

Up to 500 contacts, upgrade as you grow.

SMS

$15/month

Up to 1250 SMS/MMS credits, upgrade as you grow.

Tips and Tricks

  • Use Klaviyo to automate personalized communications and turn transactions into long-term relationships

  • Sync all-time Shopify data with Klaviyo for enhanced segmentation and personalization

  • Take advantage of built-in Shopify automations like Back in Stock and Browse Abandon

  • Utilize real-time revenue data to optimize your marketing campaigns

  • Send dynamic coupon codes to engage and retain customers

Overview

Lucky Orange Heatmaps & Replay is a Shopify app that provides visual analytics on customer behavior. With this app, you can view session recordings and live visitors on your site to uncover sources of cart abandonment and lost sales. Heatmaps show you what shoppers find most interesting, and pre-built Conversion Funnels show you where most visitors drop off. You can also watch sessions of frustrated or confused visitors and view events on your checkout page with Checkout Analytics.

Key Features

  • View session recordings and live visitors on your site

  • Uncover sources of cart abandonment and lost sales

  • Heatmaps show what shoppers find most interesting

  • Pre-built Conversion Funnels show where visitors drop off

  • Optimizable Segments allow you to watch sessions of frustrated or confused visitors

  • Checkout Analytics lets you view events on your checkout page

Plans

Free plan

Free

500 Pageviews/month, unlimited team members, 30-day storage for heatmaps & recordings, 365-day storage for surveys, chat logs & events

Launch plan

$9/month

1,000 Pageviews/month, unlimited team members, 30-day storage for heatmaps & recordings, 365-day storage for surveys, chat logs & events

Build plan

$18/month

10,000 Pageviews/month, unlimited team members, 30-day storage for heatmaps & recordings, 365-day storage for surveys, chat logs & events

Grow plan

$35/month

40,000 Pageviews/month, unlimited team members, 60-day storage for heatmaps & recordings, 365-day storage for surveys, chat logs & events

Tips and Tricks

  • Use session recordings to identify areas of improvement on your website

  • Analyze heatmaps to optimize your website's design and layout

  • Utilize Conversion Funnels to identify and address drop-off points in the purchase journey

  • Segment frustrated or confused visitors to understand their pain points

  • Monitor events on your checkout page to improve the checkout experience

Overview

Fast Simon Search & Discovery is a revolutionary platform that integrates shopper behavior, store signals, and more to help you optimize your merchandising, navigation, search, and product filters. With AI-powered search and discovery, advanced product filters, and personalized experiences, you can maximize your store sales and ROI. The app also offers email and SMS integration for re-marketing and retargeting, as well as search audiences to target and personalize the entire customer journey.

Key Features

  • AI-powered search and discovery

  • Advanced product filters

  • Merchandising and personalization

  • Email and SMS integration

  • Search audiences for targeted marketing

Plans

Free

Free

100 Monthly Sessions, Search product Filters, AI-based Instant Search & AutoComplete, Typo & Auto-Correction, Daily sync

Starter

$39.99/month

2,000 Monthly Sessions, FREE PLAN FEATURES +, Did You Mean, Synonyms, Antonyms & Redirect, Custom Products Filters, Hourly Sync, 24/7 Support

Essential

$99.99/month

10,000 Monthly Sessions, STARTER PLAN FEATURES +, Collection Filters, Advanced Impact Report, SKU Search, Retail Pack

Tips and Tricks

  • Use AI-powered search and discovery to provide peak speed and accuracy based on customer intent

  • Engage and inspire shoppers with merchandising and personalized experiences

  • Integrate email and SMS marketing for re-marketing and retargeting

  • Target and personalize the entire customer journey with search audiences

  • Boost conversion with upselling and cross-selling strategies

Overview

Shippo ‑ Shipping Made Easy is an end-to-end shipping platform that provides access to the best carrier rates and a range of shipping features. With Shippo, you can easily sync orders with Shopify, print labels in bulk, and create labels faster with pre-filled shipping details. The app also offers automation tools to streamline your fulfillment processes and build branded post-purchase experiences. Plus, you can get support from experienced shipping experts whenever you need assistance.

Key Features

  • Access the best rates at dozens of carriers globally including UPS, USPS, FedEx & regionals

  • Sync orders automatically with Shopify

  • Bulk-print up to 100 labels

  • Create labels faster with pre-filled shipping details

  • Automate workflows across the entire fulfillment journey

  • Build branded & post-purchase experiences

  • Get support from experienced shipping experts any time

Plans

Starter Plan

Free to install

No monthly subscription fees, no per label fee with default carriers, 50-90% off USPS, UPS, DHL Express & FedEx, email and live chat support

Professional Plan

$10/month

Free 30-day trial, all Starter Plan carrier discounts and dedicated support, branded customer experience, 5 users

Tips and Tricks

  • Use Shippo to access the best rates from dozens of carriers globally

  • Automate your fulfillment processes with Shippo's workflow automation tools

  • Create a branded post-purchase experience for your customers with Shippo's customization options

Overview

Voyager Upsell & Cross-Sell is a powerful Shopify app designed to help you maximize your revenue by offering targeted upsells to your customers. With Voyager, you can easily create upsell offers based on your customers' shopping behavior and habits. This app provides a user-friendly interface and advanced tracking features to help you optimize your upsell strategy. Start your 7-day free trial today and start boosting your sales!

Key Features

  • Boost sales with targeted upsells

  • Increase average order value

  • Track customer behavior and shopping habits

  • Create personalized upsell offers

  • User-friendly interface

  • 7-day free trial

Plans

Standard

$27/month

Unlock all features and maximize your upsell potential

Tips and Tricks

  • Use Voyager to create personalized upsell offers based on your customers' shopping behavior

  • Track the success of your upsell offers and make adjustments to optimize your sales

  • Combine Voyager with other marketing and conversion apps to create a comprehensive sales strategy

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Lifetimely LTV & Profit by AMP

403 reviews

Overview

Lifetimely LTV & Profit by AMP is a comprehensive analytics app designed for D2C brands. It allows you to track profits in real-time, calculate precise customer lifetime value (LTV), and gain valuable insights into your customer data. With customizable dashboards, industry-leading cohort analysis, and shareable email reports, Lifetimely helps you make more profitable business decisions. It integrates seamlessly with popular platforms like Google Ads, Facebook Ads, Google Analytics, Recharge, TikTok, and Klaviyo.

Key Features

  • Track profits in real-time

  • Know your customer lifetime value

  • Predict the LTV of each customer

  • Dig into your customer data

  • Benchmark against other stores

  • Get daily P&L report delivered straight to your inbox

  • Seamless integrations for accurate P&L

Plans

Free

Free

Real-time KPI and Profit dashboard, Integrate with Facebook & Google ads, Data limited to last 30 days

Basic

$34/month

All Free features, Daily P&L report email, One-time or recurring costs, Industry benchmarks, Unlimited ad integrations, Complete historical data

Pro

$75/month

All Basic features, Comprehensive LTV analytics, CAC payback calculator, 5+ Customer behavior reports, ShipStation and ReCharge integrations

Plus

$149/month

All Pro features, AI-generated LTV projections for every customer, Month-to-month sales forecasts by cohort, Klaviyo integration

Tips and Tricks

  • Use Lifetimely LTV & Profit by AMP to track your profits in real-time and gain insights into your customer data.

  • Customize your dashboards and reports to focus on key performance indicators for your business.

  • Take advantage of the seamless integrations with popular platforms like Google Ads, Facebook Ads, and Klaviyo.

  • Utilize the industry-leading cohort analysis feature to identify patterns in customer purchase behavior.

  • Benchmark your store against other similar businesses to gauge your performance.

  • Get daily P&L reports delivered straight to your inbox for easy monitoring of your business's financial health.

  • Take advantage of the seamless integrations with popular platforms like Google Ads, Facebook Ads, and Klaviyo.

Overview

Helium Customer Fields is a Shopify app that allows you to create unique registration forms for different customer groups and collect first-party data from customers. With Helium Customer Fields, you can easily sync customer data with Shopify fields and/or customer metafields. Personalize forms with rules and variables, and tag customers automatically based on form input. The app also offers integrations to sync customer data with your business/marketing tools.

Key Features

  • Create unique registration forms for different customer groups

  • Collect first-party data from customers such as birthday, pet's name, VAT/Tax ID, etc.

  • Sync customer data with Shopify fields and/or customer metafields

  • Personalize forms with rules and variables

  • Tag customers automatically based on form input

  • Integrate customer data with business/marketing tools

Plans

Lite

$12/month

All standard Shopify fields, account approval & email verification, edit account page, email notifications for staff, sync 5k customers, 2 forms

Pro

$26/month

All 'Lite' features, plus: custom fields (metafields), customer auto-tagging, conditional rules, app integrations, sync 10k customers, 5 forms

Advanced

$60/month

All 'Pro' features, plus: priority support, REST API access, sync 50k customers, unlimited forms

Tips and Tricks

  • Use Helium Customer Fields to create custom registration forms that match the branding and design of your store

  • Collect specific customer data that is relevant to your business and marketing strategies

  • Utilize the tagging feature to organize customers into different groups for targeted marketing campaigns

  • Integrate Helium Customer Fields with your existing business and marketing tools to streamline data management and analysis

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Session Recording & Replays

297 reviews

Overview

Session Recording & Replays is a Shopify app that allows you to record and watch your customers' browsing sessions. By recording and replaying these sessions, you can identify errors and issues that may be affecting your sales. With features like filtering recordings by country and traffic type, you can focus on the sessions that matter most to your business. Additionally, you can get visitor IPs to identify and block bots that may be wasting your ad spend. Installation is completely automatic and takes only a second, with no coding required.

Key Features

  • Record and watch your customers' browsing sessions

  • Identify errors and issues that may be affecting sales

  • Filter recordings by country, traffic type, and more

  • Get visitor IPs to identify and block bots

  • Automatic installation with no coding required

Plans

Free plan

Free

7-day free trial included. Additional charges may apply.

Premium plan

$9.95/month

Access to advanced features and unlimited recordings.

Tips and Tricks

  • Use session recordings to gain insights into your customers' browsing behavior

  • Identify and fix errors or issues that may be causing a drop in sales

  • Block bots and competitors wasting your ad spend by identifying their IPs

Overview

Shop Quiz: Product Recommender is a Shopify app that enhances the shopping experience by providing guided selling. It asks customers targeted questions, analyzes their responses, and recommends the right products for them. The app also allows you to collect actionable data by capturing leads through quizzes. You can segment and tag customers based on their quiz responses and send them to your mailing list or CRM. With Shop Quiz, you can customize the quiz design and add conditional logic to further personalize the experience.

Key Features

  • Guided selling to enhance the shopping experience

  • Collect actionable data through targeted quizzes

  • Segment and tag customers based on quiz responses

  • Send captured leads to your mailing list or CRM

  • Customize quiz design and add conditional logic

Plans

Free Plan

Free

Up to 100 quiz responses/month, unlimited quizzes, custom quiz design, conditional logic, export leads, integrations with Google Analytics, FB Pixel, Klaviyo, and more

Basic Plan

$39/month

Up to 500 quiz responses/month, free plan features, Zoom support, instant catalogue sync, file & photo upload, custom JS and CSS, advanced analytics

Pro Plan

$99/month

Up to 1K quiz responses/month, basic plan features, dedicated Account Manager, quarterly Strategy Review, larger plans available at discounted rates

Tips and Tricks

  • Use Shop Quiz to provide personalized recommendations to your customers

  • Segment and tag your customers based on their quiz responses for targeted marketing campaigns

  • Customize the quiz design to match your store's branding

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