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Novel: Wallet Pass for Brands

13 reviews


Marketing & conversion

Store design

Push notifications

Loyalty & rewards

Customer engagement


Novel: Wallet Pass for Brands is a convenient retention platform that allows brands to launch Apple and Google wallet passes for their customers. With effortless setup and launch in minutes, Novel helps brands increase customer engagement and retention. The app offers features like push notifications, retention integrations, conversational referrals, and location-based pushes. It can be used directly within the Shopify admin for seamless integration.

Key Features

  • Effortless setup and launch in minutes

  • Push Notifications: 12X customer engagement

  • Retention Integrations: 2X adoption rate of your loyalty program

  • Conversational Referrals: 10X referral revenue

  • Location Based Pushes: Boost retail sales by 10%

  • Use directly in Shopify admin




Free for developer stores with all features available

Early Adopter


$10 per 1000 passes/month, unlimited push notifications, referrals, and more

Tips and Tricks

  • Use push notifications to engage customers and skip crowded inboxes and SMS

  • Integrate Novel with your loyalty program to increase adoption rate

  • Implement conversational referrals to boost referral revenue

  • Use location-based pushes to guide customers to your physical store

Disclaimer: The information and ideas provided within this app are intended for general informational purposes only. They should not be interpreted as legal, financial, or business advice. We cannot guarantee that these ideas do not infringe upon third-party intellectual property rights. It is advisable to consult with appropriate professionals or seek intellectual property counsel for specific guidance pertaining to your situation. Furthermore, please note that any resources suggested within the app are for informational purposes only and should not be considered as a substitute for professional advice or an endorsement of their suitability for your specific circumstances.

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