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AdWhatCost: Ad Insights & UTM

25 reviews


Marketing & conversion

Store management

Sales & conversion optimization



AdWhatCost: Ad Insights & UTM is a Shopify app that provides fast and verifiable insights into the performance of your Facebook and TikTok Ads via UTM tracking. It uses UTM parameters to build a bridge between the data of your Shopify store and your ads, delivering a fast, accurate, and reliable account of orders that were placed by visitors who clicked on your ads. The app also calculates the profitability of your ads and provides performance marketing KPIs such as ROAS, ROMI, and ACOS.

Key Features

  • Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads

  • Track the orders and revenue generated by individual UTM parameter sets

  • Find out the profitability of your ads as well as of your store in general

  • Gain insights into the purchase behavior of your customer cohorts over time

  • Receive a daily email report of your store performance right to your inbox


Free Plan


< 30 Orders / Month, UTM Tracking, Unlimited Attribution Window, Ad Profitability Calculation, FB & IG Ads Integration, TikTok Ads Integration

Standard Plan


UTM Tracking, Unlimited Attribution Window, Ad Profitability Calculation, Facebook & Instagram Ads Integration, TikTok Ads Integration

Tips and Tricks

  • Regularly review the performance data of your ads to optimize your marketing strategy

  • Use the insights from customer cohorts to tailor your marketing campaigns

  • Take advantage of the daily email reports to stay updated on your store's performance

Disclaimer: The information and ideas provided within this app are intended for general informational purposes only. They should not be interpreted as legal, financial, or business advice. We cannot guarantee that these ideas do not infringe upon third-party intellectual property rights. It is advisable to consult with appropriate professionals or seek intellectual property counsel for specific guidance pertaining to your situation. Furthermore, please note that any resources suggested within the app are for informational purposes only and should not be considered as a substitute for professional advice or an endorsement of their suitability for your specific circumstances.

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