AdWhatCost: Ad Insights & UTM
25 reviews
Overview
AdWhatCost: Ad Insights & UTM is a Shopify app that provides fast and verifiable insights into the performance of your Facebook and TikTok Ads via UTM tracking. It uses UTM parameters to build a bridge between the data of your Shopify store and your ads, delivering a fast, accurate, and reliable account of orders that were placed by visitors who clicked on your ads. The app also calculates the profitability of your ads and provides performance marketing KPIs such as ROAS, ROMI, and ACOS.
Key Features
Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads
Track the orders and revenue generated by individual UTM parameter sets
Find out the profitability of your ads as well as of your store in general
Gain insights into the purchase behavior of your customer cohorts over time
Receive a daily email report of your store performance right to your inbox
Plans
Free Plan
Free
< 30 Orders / Month, UTM Tracking, Unlimited Attribution Window, Ad Profitability Calculation, FB & IG Ads Integration, TikTok Ads Integration
Standard Plan
$20/month
UTM Tracking, Unlimited Attribution Window, Ad Profitability Calculation, Facebook & Instagram Ads Integration, TikTok Ads Integration
Tips and Tricks
Regularly review the performance data of your ads to optimize your marketing strategy
Use the insights from customer cohorts to tailor your marketing campaigns
Take advantage of the daily email reports to stay updated on your store's performance
Disclaimer: The information and ideas provided within this app are intended for general informational purposes only. They should not be interpreted as legal, financial, or business advice. We cannot guarantee that these ideas do not infringe upon third-party intellectual property rights. It is advisable to consult with appropriate professionals or seek intellectual property counsel for specific guidance pertaining to your situation. Furthermore, please note that any resources suggested within the app are for informational purposes only and should not be considered as a substitute for professional advice or an endorsement of their suitability for your specific circumstances.
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